RECENT ARTICLES
Internet Marketing 101 with Amy Vernon [Interview]
[content field="callout1" format="true" class="calloutwide"] The internet is a marketing tool with an overwhelming number of options. Where should a small business owner start? That was one of the main questions we asked in a recent Smart Hustle interview with Amy Vernon, content and social media guru and founder of Predictable.ly. In the interview, Amy shared...
How to Build Google Trust and Rank Better for the Long Term
[content field="callout1" format="true" class="calloutwide"] Getting a higher ranking website used to be about links. Then it was about good content and links. Nowadays it’s about great content, quality links and creating trust signals in Google... and here's how you do that! We so often hear about gaining 'trust’ on Google. It’s touted around SEO forums...
How to Manage and Protect Your Business’ Online Reputation
[content field="callout1" format="true" class="calloutwide"] Having an online presence has become a necessity today for almost every type of business. With so many consumers taking to the internet via mobile devices to quickly find and research what they need, businesses that are out of sight - well they simply won't last long. And today's savvy consumers...
3 Ways Your Small Business Can Utilize Video Marketing
[content field="callout1" format="true" class="calloutwide"] Today we often see photos and videos going viral at lightning-like speeds. That’s because 2015 is the time of self-promotion. This generation has become incredibly proficient at managing its brands from every social media platform -- and realizes that these platforms allow brands to connect directly with their customers. This is box...
The 3-Point Plan to Evaluate Your Web Presence and Fine-Tune Your Local Marketing Plan
[content field="callout1" format="true" class="calloutwide"] Its a well known fact that your next customer is going to come from a source you know very well - your existing customer. This is not a coincidence. You worked hard, created a successful business and made sure you provided the best service and satisfied your customers. Your customers did...
5 Essential Aspects of Building A Multilingual Website
[content field="callout1" format="true" class="calloutwide"]Multilingual websites were once something that only large corporations could invest in. As web technology becomes more accessible, and affordable, to smaller businesses and ecommerce stores the opportunities are now wide open for them to take advantage. With websites being the first port of call for many, all over the world...
4 Website Design Trends Small Business Should Follow
[content field="callout1" format="true" class="calloutwide"] Today’s digital economy requires a strong website in order to succeed. In addition, the trends are changing and in turn, so are the client’s needs. Businesses often focus on their products or services; yet do not grasp the importance of staying on the cutting edge of website design trends. Persistence is...
How to Leverage Tech to Learn More About Your Customers
[content field="callout1" format="true" class="calloutwide"]A big part of a successful marketing hustle is to know where your audience is. It doesn’t do you any good if a big part of your strategy is blindly flyering parking lots. Instead of wasting not only paper, but your valuable time, you need to figure out where your customers...
Bicycle Helmets Maker Making Them Cool and Fun to Wear
[content field="callout1" format="true" class="calloutwide"] I recently had the opportunity to speak with Danielle Baskin, CEO & Founder of Inkwell Helmets, a company customizing and individualizing an everyday ordinary item...the bicycle helmet. Danielle shared the interesting story of how Inkwell Helmets came to be out of her attempt to create an "invisible" helmet - one that she hand-painted to...
The Reasons Google Adwords Needs to Be Your Channel of Choice
[content field="callout1" format="true" class="calloutwide"]Google Adwords is probably the best thing for mankind after sliced bread, the wheel, and fire. According to Perry Marshall, world’s leading Adwords expert and the author of Ultimate Guide to PPC Advertising, “Getting into Adwords is really the school-of-hard-knocks”. You don’t dabble with it. You don’t play with it. You either...
Rebecca Shine Shares Great Brand Building Tips You Need to Know
[content field="callout1" format="true" class="calloutwide"]A few months back I had the privilege of moderating the Wix Small Business Breakfast on Boosting Your Brand by Adding Personality. The guest speaker was Rebecca Shine, formerly with Red Bull and now owner of NY Shine, a New York City based marketing agency dedicated to helping small business owners...
How to Create a Powerful and Engaging Podcast
[content field="callout1" format="true" class="calloutwide"]This week on Ignition, John Lee Dumas of "Entrepreneur on Fire", shares his expert tips and advice on developing a strategy to start your own podcast and how to make it unique and engaging. This is box titleQuestion of the Week: My couples counseling business has been growing slowly but steadily over the last three...