Vladimir Gendelman is an entrepreneur who immigrated from Ukraine in 1989, with just a few hundred dollars between him and his two parents. His knack for computers gave him a start in founding a computer business. He then started and successfully grew a 16 person company making folders for businesses, Company Folders. Today, the...
If your business has a physical location or serves a particular area, you need to focus on local SEO. This will involve targeting local keywords, creating localized content, and more to catch the eye of customers in your area. By doing this, you can build local brand awareness, attract new customers, and get more foot...
Google's one of the most important marketing tools for small business owners. It's search and local listings are "must" have for many service providers and retail businesses. In a continued effort to support business owners, especially in reopening, Google's doing a few upgraded and new things. Google's making it easier to advertise on its platform,...
Chances are, if you’re a small e-commerce company, you’re tired of seeing your website in search results after Amazon.com. You know that if you could break into that coveted number 1 spot, that could mean massive amounts of new traffic for your site and more sales for your online store. But how can you...
How’s your website these days? Have you tweaked your SEO? Got your linkbacks all sorted? Do you have a thriving social media following and a dedicated AdWords account? Are you optimized for mobile display? Where are your restrooms? In the stampede to collect likes and mentions and pins, many small businesses have overlooked the importance of...
When you think of serial entrepreneurship, you most likely think of individuals who launch business after business, logically working their way up from one company to the next. However, there are some who have taken a less traditional approach to entrepreneurship and still found themselves going toe-to-toe with those that stayed on the well-beaten...
Despite the rise of e-commerce and on-demand delivery services, research has shown that 90 percent of consumer purchases are made in-store. That’s great news for local small businesses, but only for those with a strong online presence. Consumers use the Internet and search engines to find out what is available close to them, and for...
[content field="callout1" format="true" class="calloutwide"]Online lead generation works wonders for small companies if it is executed strategically and methodically. All too often, small businesses jump into online marketing haphazardly and drift from one failed attempt to another. The first step in successful online marketing is to understand the big picture: this infographic, the “Internet marketing lead...
[content field="callout1" format="true" class="calloutwide"] Getting a higher ranking website used to be about links. Then it was about good content and links. Nowadays it’s about great content, quality links and creating trust signals in Google... and here's how you do that! We so often hear about gaining 'trust’ on Google. It’s touted around SEO forums...
[content field="callout1" format="true" class="calloutwide"]Google Adwords is probably the best thing for mankind after sliced bread, the wheel, and fire. According to Perry Marshall, world’s leading Adwords expert and the author of Ultimate Guide to PPC Advertising, “Getting into Adwords is really the school-of-hard-knocks”. You don’t dabble with it. You don’t play with it. You either...
