Vladimir Gendelman Company Folder

Detroit Entrepreneur Survived BAD SEO and Now Russia’s War on Ukraine

Vladimir Gendelman is an entrepreneur who immigrated from Ukraine in 1989, with just a few hundred dollars between him and his two parents. His knack for computers gave him a start in founding a computer business. He then started and successfully grew a 16 person company making folders for businesses, Company Folders. Today, the...

Google search

Google Helps NonProfits With Cash Grants and Does More To Get Businesses Found

Google's one of the most important marketing tools for small business owners. It's search and local listings are "must" have for many service providers and retail businesses. In a continued effort to support business owners, especially in reopening, Google's doing a few upgraded and new things. Google's making it easier to advertise on its platform,...

Business lessons from The Founder movie

How to Use Digital Signage In Your Business

How’s your website these days? Have you tweaked your SEO? Got your linkbacks all sorted? Do you have a thriving social media following and a dedicated AdWords account? Are you optimized for mobile display? Where are your restrooms? In the stampede to collect likes and mentions and pins, many small businesses have overlooked the importance of...

Founder of Perfect Tux Shares His Big E-Commerce Success Tips

Founder of Perfect Tux Shares His Big E-Commerce Success Tips

When you think of serial entrepreneurship, you most likely think of individuals who launch business after business, logically working their way up from one company to the next. However, there are some who have taken a less traditional approach to entrepreneurship and still found themselves going toe-to-toe with those that stayed on the well-beaten...

How to Convert Online Traffic to Foot Traffic Using Local SEO Optimization

How to Convert Online Traffic to Foot Traffic Using Local SEO Optimization

Despite the rise of e-commerce and on-demand delivery services, research has shown that 90 percent of consumer purchases are made in-store. That’s great news for local small businesses, but only for those with a strong online presence. Consumers use the Internet and search engines to find out what is available close to them, and for...

3 Essential Elements to Help You Nail Online Lead Generation

[content field="callout1" format="true" class="calloutwide"]Online lead generation works wonders for small companies if it is executed strategically and methodically. All too often, small businesses jump into online marketing haphazardly and drift from one failed attempt to another. The first step in successful online marketing is to understand the big picture: this infographic, the “Internet marketing lead...

How to Build Google Trust and Rank Better for the Long Term

[content field="callout1" format="true" class="calloutwide"] Getting a higher ranking website used to be about links. Then it was about good content and links. Nowadays it’s about great content, quality links and creating trust signals in Google... and here's how you do that! We so often hear about gaining 'trust’ on Google. It’s touted around SEO forums...

Google Adwords

The Reasons Google Adwords Needs to Be Your Channel of Choice

[content field="callout1" format="true" class="calloutwide"]Google Adwords is probably the best thing for mankind after sliced bread, the wheel, and fire. According to Perry Marshall, world’s leading Adwords expert and the author of Ultimate Guide to PPC Advertising, “Getting into Adwords is really the school-of-hard-knocks”. You don’t dabble with it. You don’t play with it. You either...

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