How to Manage and Protect Your Business’ Online ReputationCarolyn Crummey
Having an online presence has become a necessity today for almost every type of business. With so many consumers taking to the internet via mobile devices to quickly find and research what they need, businesses that are out of sight – well they simply won’t last long. And today’s savvy consumers aren’t looking for just general information about who they want to do business with, they are also looking hard at the businesses reputation and history with other customers. Therefore, it’s essential that all businesses understand how to effectively manage and protect their online reputation.
Consumer review sites like Yelp and TripAdvisor, along with the most popular online resource, Google, have made it simple for consumers to leave both positive and negative feedback about your business. Couple this with social media, where 33 percent of consumers now prefer to connect and communicate with brands, and your business becomes fully exposed and vulnerable. And since 85 percent of consumers will read up to ten reviews before they will put their trust in a business, it’s more important than ever that your reputation be flawless and shines.
Towergate Insurance recently created an infographic that outlines staggering statistics and examples of the impact that negative reviews can have on your business. They’ve also included some great strategies and tips on simple steps you can take to manage and protect your online reputation.
By understanding the importance of your online reputation and taking simple steps to monitor it and quickly respond to any feedback – both positive and negative – you’ll soon be on your way to developing better consumer relationships that will translate into building a trusted business and brand.