Tag - customers

5 Ways to Improve Communication with Customers

If providing excellent communication isn’t always at the forefront of your mind, as a small business owner, it should be. Strong customer communication builds strong relationships. It’s a crucial key to success for every business. Take a look at these five strategies you can implement to improve your communication with customers today. 1. Make communication a...

Making Sales From Twitter: Social Selling

Are you using Twitter to generate leads for your business? Many business owners and marketers overlook the power of Twitter as a social selling platform. By leveraging the internal search engine and other third-party tools, you can double or triple the number of high-quality, targeted leads you get. As with most things, you need to start...

YourSizzleVideo Brings Affordable Video Marketing to Small Business Owners

How to Create Videos That Show And Sell Your Products

Whether they mean to or not, the current crop of successful digital companies all have one thing in common: They’re also media companies. Video sells products, meaning that even if your brand doesn’t invest in TV commercials, it shouldn’t sleep on producing online videos. But here’s the key: It doesn’t matter to customers if the...

customer mapping

Customer Mapping and How it Can Help Your Small Business

Customer mapping is simple, really. It’s the process of determining the entire life of your customer’s engagement with your company, brand, and products. It involves every step; from initial interest piqued to a google search and a browse on your website, from a registration or signing up for your newsletters to buying your product and...

Balancing the Risk and Reward of Customer Reviews in Your Business

Balancing the Risk and Reward of Customer Reviews in Your Business

Reviews can have an enormous impact on your business’ marketing success. Today’s consumers read customer reviews before making purchase decisions, especially when it comes to trying out a new local business for the first time. Whether they are looking for a contractor, family doctor, or lawyer, word-of-mouth endorsements factor heavily into a consumer’s decision...

Differentiation The Key to Loyal Customers for Life

Differentiation: The Key to Loyal Customers for Life

The key to winning loyal customers is to stand out from the competition. Not sure how to do that? For a lesson in differentiation, today we invite you to listen to an interview with Sassa Akervall, CEO of Akervall Technologies Inc. (ATI), the manufacturing company that makes Sisu Sports Mouthguards. Back in the late 2000s,...

Out with the Old, In with the New: How To Upgrade to a New CRM

Out with the Old, In with the New: How To Upgrade to a New CRM

Businesses today are run very differently compared to the businesses of old. Once upon a time, to keep everything in order, your office needed to be filled with filing cabinets, boxes, and clutter. And those filing cabinets, large and unwieldy as they were, were filled with paper copies of everything - often in duplicate,...

Improve Your Advertising ROI with a Live Answering Service

Improve Your Advertising ROI with a Live Answering Service

Marketing isn’t just creating a small brochure or placing an ad on Craigslist. It’s creating (and sticking to) a dedicated strategy to increase your sales. To continue growing you need new customers, but to gain new customers you need to invest in marketing. Many small companies don’t invest enough in marketing, which leads to slow...

3 Ways to Improve the Point of Sale Experience

3 Ways to Improve the Point of Sale Experience

The final barrier to a customer bringing home their purchased goods in a brick-and-mortar store is the physical act of approaching a person at a cash register and paying for their items. It is the last, crucial step in clinching a sale. Especially for small businesses, this step can make or break the business....