Zoho Marketing Plus Is A Powerful Solution for Total Marketing

Marketing is not easy. So many companies use a variety of tools, apps, sticky notes and Excel to manage their marketing. You've got the copywriter, the designer, the brand manager and other people all involved. The challenge? How do they communicate, follow up, keep track of deadlines and so much more. Thankfully there's a better solution than trying...

Remote Work and Culture

Can You Create Culture In A Remote Work World?

Company culture isn't just about ping pong tables and happy hours. It's the set of values, behaviors, and beliefs that shape how your employees work together and how they interact with customers. Creating a strong company culture is essential for any business, but it can be especially challenging for small businesses.  If you have remote...

Talia Boon - Postal Petals

She Went From Sports Marketing to Launching Postal Petals

Talia Boone, founder of Postal Petals, is on a mission to help people relax and enjoy life, all through the use of "do it yourself" flower arrangements. In this podcast learn about her journey from sports marketing to entrepreneurship. Learn about the power of testing and figuring things out. We also find out how...

Lululemon

Learning from Lululemon – When Should You Expand Your Offerings?

The WSJ reports that Lululemon, the activewear clothier for women's yoga apparel is expanding beyond its roots. There's a lesson in this for business owners. Often times we're advised to go niche and that is GOOD advice. However, as you grow and you gain expertise in one market, it's ok to TEST and CONSIDER extending that...

Family Business

73 Year Old Family Business. How She’s Leading It In Modern Times.

When Alison Gutterman’s grandfather first launched his company back in the 1940s, he had no idea that decades later, his granddaughter would be leading the family business through a global pandemic. Back then, Manny Gutterman & Associates, Inc., was a national sales representative organization selling a variety of proprietary products to chain drug, variety, hardware,...

Your next publicity opportunity

How to Get Your Next Publicity Opportunity

The media can be an incredibly useful resource for your business — providing opportunities to gain exposure, get in front of your target audience, drive traffic to your website, and connect with potential customers. Yet taking advantage of publicity opportunities often seems more easily said than done when you’re first starting a business. True, getting...

Barry Moltz - Change Masters

New Book – ChangeMasters: How To Actually Make the Changes You Already Know You Need To Make

Barry Moltz new book, ChangeMasters: How To Actually Make the Changes You Already Know You Need To Make, is a must-read to prompt you to take action. We know we need to take action. We know we need to change but we often don't. We don't take action. Based on original research and over twenty years of working...

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