Social Media

6 Tips for Marketing on a Budget

The world of marketing is changing. Gone are the days of throwing huge budgets at traditional channels such as television and magazine ads, billboards at busy intersections or posters on public transit vehicles. It’s never been easier to market your brand, sell your product, or disrupt your industry on a small shoestring budget. From viral...

How A Local Ice Cream Store Uses Facebook Ads To Build Online Buzz and Traffic to their Store

Angie Ferrell and her husband Chris, owners of Sweet Rides Ice Cream in West Reading, Pennsylvania decided to open an ice cream business after a visit to the beach and watching a young girl selling ice cream from a bike. After a bit of research, they found that ice cream bikes were popular across England...

Why Facebook Messenger Apps Are Great for Your Customer Service and Lead Nurturing – Elance Founder’s New Passion

Facebook Messenger apps are a powerful way to build connections with your customers. A messenger app can provide better customer support and help educate customers about your products or services to help them become a customer. Ramon Ray interviewed Beerud Sheth, founder of Elance, and now of Gupshup for his take and expertise. Gupshup...

5 Ways to Improve Communication with Customers

If providing excellent communication isn’t always at the forefront of your mind, as a small business owner, it should be. Strong customer communication builds strong relationships. It’s a crucial key to success for every business. Take a look at these five strategies you can implement to improve your communication with customers today. 1. Make communication a...

tradeshow marketing 101

Tradeshow Marketing 101: How to Make a Big Splash for Increased ROI

One way for small businesses to get their product or service in front of their ideal audience is to exhibit at a tradeshow. Because it can be expensive to exhibit at tradeshows, it is imperative that you maximize your efforts to ensure you get the best return on investment. Here are our Tradeshow Marketing...

3 Digital Marketing Tools to Personalize Your Customer Engagement

Experienced marketers know that customer engagement is crucial to achieving marketing success. In fact, in a recent marketing survey, 58% of marketers said that increasing customer engagement was their number one goal. However, the problem is that 44% of those same marketers also described increasing customer engagement as their number one challenge. So, what can you do...

7 Social Media KPIs Every Business Must Track

With more than 3 billions users all over the world, social media has become one of the most dominant marketing platforms to grow your business. However, unless you measure the right social media KPIs & metrics, it will be difficult for you to figure out what’s working and what isn’t in your marketing strategy,...