For any business owner looking to amplify their exposure, make connections to a larger audience, and create meaningful conversation, podcasts are a great avenue to do so. A relatively new idea for getting a company’s name out there, podcasts require someone’s attention for longer than a thirty-second commercial could ever do. Luckily, they’re usually...
The leading French novelist, Milan Kundera, said, Business has only two functions- marketing and innovation. For any organization, marketing falls in the spectrum of primary business activities. It is an undeniable fact that while sales drive revenue, marketing gravitates people towards a brand and inspires purchasing decisions. Having said that, marketing is the most powerful catalyst to...
Having a powerful brand pays off in multiple ways. Be it attracting top talents or finding customers, a strong brand makes things easier. With a powerful brand, you can enjoy wide recognition, build trust, inspire employees, build a loyal fan base, and whatnot. However, building a brand requires tons of time and effort. But with...
Podcasting has received tons of traction over the years. Why shouldn't it? Podcasting offers multiple benefits to businesses. Podcasts can build relationships with your audience, podcasts are highly engaging, podcasts are easy-to-create, and more. Have you ever thought that you can leverage podcasts to increase sales? Jeff Sieh is going to share how to...
Here's a few of my favorite podcasts. There's LOTS of podcasts on marketing, but I find that what many of us need most is to be better leaders. I've listed a few podcasts below that are some of my favorite. Elite Entrepreneurs Elite Entrepreneurs podcast motivates and inspires business owners of big and small organizations to...
There's so many amazing marketing services available to help you grow your business. I'm not referring to email services from Mailchimp, or CRM services from Thryv, Keap or vCita. I'm not even talking about website building tools from Wix or Squarespace. What I am referring to are three neat tools which help you get podcast...
Omar Zenhom has named his companies fittingly. He truly is a web ninja that has invented the concept of a $100 MBA. With over 14 years of business-building experience, Omar was an educator and university manager for over 13 years before deciding to attend the Wharton School of Business. He was completely dismayed by...
[content field="callout1" format="true" class="calloutwide"]This week on Ignition, John Lee Dumas of "Entrepreneur on Fire", shares his expert tips and advice on developing a strategy to start your own podcast and how to make it unique and engaging. This is box titleQuestion of the Week: My couples counseling business has been growing slowly but steadily over the last three...
As small business entrepreneurs we know two things for certain: 1) If we stop learning we will stop growing and 2) Time is our enemy. For those looking for a way to utilize 'idol' time - time spent driving, trudging on the treadmill or cleaning the house (yes...that's when I listen!!) - podcasts provide the...
