3 Ways Your Small Business Can Utilize Video MarketingMegan Totka
If you are wondering how to increase social media engagement, video is an ideal avenue to use to spotlight the personality of your business. Injecting personality into your company’s online presence can place your business in a different category than your competition – it raises brand awareness and shows leadership too.
According to a recent report from Vidyard, the world’s leading video marketing platform, 70 percent of marketers said that video produces conversions better than all other types of content. An Animoto survey also showed that 73 percent of U.S. adults are more likely to make a purchase after watching a video that explains a product or service.[Tweet “3 Ways to Utilize #Video #Marketing in Your Small #Business from @ChamberOnline”]
Take a look at these three ways your small business can use video marketing and boost profitability too:
Know How To Grasp Your Customers
To truly maximize video’s potential, you have to understand how to use it. The best way to achieve video marketing success is to make a personal connection on camera. Put the personality that drives your business front and center of your videos, and you can get people as excited about your business as you are.
Yes, this point is self-explanatory, but most marketing videos don’t manage to do this. Shots of landscapes won’t grab a viewer’s attention the way a person speaking directly to the camera will. Keep in mind that it doesn’t take a ton of experience to show off your on-camera personality and really make that connection with viewers. Any human element – even as small as a person introducing himself or herself with authenticity – is essential if you want to make your company stand out.
Show Off Your Product Personality
Use video to give some personality to a product. While people are drawn to human eyes in video, an alternative is to produce a video that showcases your products. Show a story through the product, whether it is through a song or a dance or simply demonstrating how to use the product on camera. Make sure the video gives a clear sense of the product and what makes it special.
Don’t Underestimate Yourself
If you have a smartphone, you can make a solid marketing video. A one-minute video highlighting what makes your company original can become your very best tool when it comes to acquiring new customers. Don’t get psyched out and think of marketing videos as a way only larger companies can market their products. Video marketing can feel daunting initially, however once you get going and your business reaps the benefits, you will be thankful you gave it a try. Remember, it is okay to start small to succeed online.
While video marketing may feel like a trend that’s out of your small business budget, it can actually be an affordable and highly effective marketing tool for even the smallest business. Change your mindset of videos being another task to perform and view your marketing endeavors as a way to make personal connections.
How has your small business integrated video marketing?