Zoho Marketing Plus Is A Powerful Solution for Total Marketing

Marketing is not easy. So many companies use a variety of tools, apps, sticky notes and Excel to manage their marketing. You've got the copywriter, the designer, the brand manager and other people all involved. The challenge? How do they communicate, follow up, keep track of deadlines and so much more. Thankfully there's a better solution than trying...

podcast interview

How Business Owners Can Prepare for a Powerful Podcast Interview

For any business owner looking to amplify their exposure, make connections to a larger audience, and create meaningful conversation, podcasts are a great avenue to do so. A relatively new idea for getting a company’s name out there, podcasts require someone’s attention for longer than a thirty-second commercial could ever do. Luckily, they’re usually...

Lululemon

Learning from Lululemon – When Should You Expand Your Offerings?

The WSJ reports that Lululemon, the activewear clothier for women's yoga apparel is expanding beyond its roots. There's a lesson in this for business owners. Often times we're advised to go niche and that is GOOD advice. However, as you grow and you gain expertise in one market, it's ok to TEST and CONSIDER extending that...

Your next publicity opportunity

How to Get Your Next Publicity Opportunity

The media can be an incredibly useful resource for your business — providing opportunities to gain exposure, get in front of your target audience, drive traffic to your website, and connect with potential customers. Yet taking advantage of publicity opportunities often seems more easily said than done when you’re first starting a business. True, getting...

Captivating Social Posts

What Makes Social Media Posts Captivating? 5 Key Things.

According to research, over 3.6 billion people use social media worldwide, a number projected to increase to almost 4.41 billion in 2025. With such a massive presence of people on social media channels, businesses can’t afford to miss the huge opportunity of reaching wider audiences through social media marketing. It doesn’t matter whether you...

podcast markting

5 Unexplored Benefits of Proactive Podcast Marketing

The leading French novelist, Milan Kundera, said, Business has only two functions- marketing and innovation. For any organization, marketing falls in the spectrum of primary business activities. It is an undeniable fact that while sales drive revenue, marketing gravitates people towards a brand and inspires purchasing decisions. Having said that, marketing is the most powerful catalyst to...

Sara Bendrick

Without Scalable Systems Sara Bendrick’s Landscaping Business Was In Trouble

Sara Bendrick is a designer, licensed contractor & T.V. Host for the DIY Network.  She has a bachelors in landscape architecture from Cal Poly SLO and when not filming ‘I Hate my Yard’ or her new series “Lawn & Order’  she runs a Landscape design/build company, ‘Sarita Landscape Design’. Her landscaping business was doing 'ok'....

customers

Three Ways to Build More Authentic Connections with Customers

 In today’s digital shopping landscape, clear and easy communication with your customers has never been more important. With so many more people shopping online, making a lasting impression to create repeat customers is vital. In fact, according to a recent Meta study, 75% of adults across the globe said that they want to be able...

Graphic Design Elements_image

Five Graphic Design Elements Small Businesses Can’t Ignore

It happened to me many times that I tried to know more about a company after looking at its eye-catchy logo or creatively-designed website. My friend, clever designs wield power that can attract your audience like anything. Be it your website, logo, or brochures, your audience notices you. And if you want to leave...

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