How introverts can make an impact

Introverts Can Be Great Speakers. Engagement Is a Must, Not Loud.

Yes, Ramon is loud. An "extrovert". Often the first to raise his hand. Rarely embarrassed. He's NOT an introvert. Audiences around the world talk about how "high-energy" he is. One of the questions I'm often asked by introverts is, "How can I be a great speaker and still be an introvert". Great question. You can't be me, Ramon. I...

Self Made Boss - Books Review

Small Innovations Can Make Big Results New Book from Square Execs

  The book, Self-Made Boss is your roadmap to help you start, grow and eventually if you wish, sell your business. Lauren Weinberg, CMO of Square, and Jackie Reses, Luna Financial Group and former Square excec, teamed up to put together a book which is a "soup to nuts" guide for aspiring and existing small business...

online reviews

Improve Your Online Reputation -5 Ways To Build Credibility and Trust

As much as 82% of internet users come across fake negative business reviews online. Seeing as almost 34% of the total market value of the world’s biggest companies depends on their reputation, you can begin to realize the importance of online reputation damage control. Improving and maintaining your digital prestige boils down to a strategic and...

CRM software

Customer Relationship Management for Small Businesses: The Benefits of a CRM

What is CRM and why do you need it? CRM is a customer database to help you keep track of customer interactions with your business so you can serve them better. CRM stands for "customer relationship management" CRM helps you follow up with potential customers. The lack of follow up is one of the biggest reasons...

Tell your Story

Learn to Tell Your Stories, to Help Your Influence Grow

Digital evangelist and and author Vala Afshar, a former key executive for Salesforce, recently noted: “Read to improve your writing. Write to improve your thinking. Speak to improve your storytelling.” His remark is profound, and should resonate highly with the readers of Smart Hustle. Think about the many headlines competing for our time and attention...

Zoho Marketing Plus Is A Powerful Solution for Total Marketing

Marketing is not easy. So many companies use a variety of tools, apps, sticky notes and Excel to manage their marketing. You've got the copywriter, the designer, the brand manager and other people all involved. The challenge? How do they communicate, follow up, keep track of deadlines and so much more. Thankfully there's a better solution than trying...

podcast interview

How Business Owners Can Prepare for a Powerful Podcast Interview

For any business owner looking to amplify their exposure, make connections to a larger audience, and create meaningful conversation, podcasts are a great avenue to do so. A relatively new idea for getting a company’s name out there, podcasts require someone’s attention for longer than a thirty-second commercial could ever do. Luckily, they’re usually...

Lululemon

Learning from Lululemon – When Should You Expand Your Offerings?

The WSJ reports that Lululemon, the activewear clothier for women's yoga apparel is expanding beyond its roots. There's a lesson in this for business owners. Often times we're advised to go niche and that is GOOD advice. However, as you grow and you gain expertise in one market, it's ok to TEST and CONSIDER extending that...