Want to get more out of YouTube and other Google offerings? definitely check out YouTube Small Business Day from Google. To celebrate and support small businesses on YouTube, we’re thrilled to announce the first-ever YouTube Small Biz Day, as part of Google’s International Small Business Week. We’re dedicating an entire day to helping businesses grow their YouTube...
Google's one of the most important marketing tools for small business owners. It's search and local listings are "must" have for many service providers and retail businesses. In a continued effort to support business owners, especially in reopening, Google's doing a few upgraded and new things. Google's making it easier to advertise on its platform,...
Hiring is an important, but very challenging experience for many companies, especially growing companies. In this interview Ramon Ray gets insights from executives at Hire (a Google app). I spoke with Meagan Hency, Product Marketing and Berit Hoffman, Product Lead. They shared 3 important tips related to hiring and careers and more. Have a career section...
It pays to use Google Adwords to drive traffic to your small business—literally. It’s estimated that on average most business make two dollars for every dollar that they spend on Google Adwords advertising. As a small business entrepreneur, Google Adwords can give your brand the visibility it needs to grow, but only if you use...
With all the specialized social media management tools available for businesses today, it can be easy to forget one of the earliest on the market, Google Analytics. Perhaps you already use Google Analytics to monitor your website visitors, but did you know that you can also use Google Analytics for social media management? The rich...
National Small Business Week is an event that has taken place since 1963 - a dedicated week that gives us a chance to reflect on the importance of small businesses to our local and national economies. Small Business Week is celebrated with special events, awards, educational programs, and a rally cry for citizens to...
[content field="callout1" format="true" class="calloutwide"]Google Adwords is probably the best thing for mankind after sliced bread, the wheel, and fire. According to Perry Marshall, world’s leading Adwords expert and the author of Ultimate Guide to PPC Advertising, “Getting into Adwords is really the school-of-hard-knocks”. You don’t dabble with it. You don’t play with it. You either...
[content field="callout1" format="true" class="calloutwide"] Local SEO isn’t a new thing, but updates to local search rankings factors from the Google Pigeon update make it simpler and worth your time. National SEO is becoming more competitive each year, more and more businesses are turning to local tactics to gain organized search traffic for their businesses. Locally there’s...
[content field="callout1" format="true" class="calloutwide"]Being encouraged to have a mobile-friendly website certainly isn’t a new thing, but on April 21 it will take a new form of urgency as Google adds mobile-friendliness to their search algorithm. The announcement came on February 26, 2015, when Google announced that its algorithms have to adapt to new internet usage...
Using Google Alerts to Generate Business Blog Ideas If you've heard it once, you've heard it a million times – your business NEEDS a blog! A blog can help your organic search results, establish you as an authority in your field, and bring in customers who otherwise wouldn’t have discovered you. This sounds great but there is one...
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