RECENT ARTICLES
How to Make Small Business Saturday Successful – City of Portland Little Boxes
[content field="callout1" format="true" class="calloutwide"] Small Business Saturday was created in 2010 by American Express as a way to give small and local retailers more exposure during the holiday season. Black Friday had been around for years and was always a hit for large retailers, but the idea was to create a special day where customers...
3 Key Metrics to Define Before Starting a Search Engine Marketing Campaign
[content field="callout1" format="true" class="calloutwide"]Search engine marketing can be tricky business. You know that search engine rankings can impact your bottom line, but you have bigger things to worry about in your day-to-day business than the intricacies of AdWords or the details of Google’s latest algorithm change. Hiring an SEO agency can lift that burden and...
How to Survive an Online Product Launch Without Hiring A Web Designer
[content field="callout1" format="true" class="calloutwide"] When you need to start selling fast, you may not have the time (or money!) to hire someone to make your Landing Page and sales page. Never fear! Here’s everything you need to know to pull it off on your own. When you’ve got a product launch rapidly approaching, the last thing...
Taking Advantage of Twitter with Two Simple Business Solutions
[content field="callout1" format="true" class="calloutwide"] With over 100 million active users a day, Twitter has become an essential social media platform for many businesses, whether B2B or B2C. However, on a platform that moves at the speed of light, it can be difficult to make an impression with your posts and gain followers. We found two...
8 Text Message Marketing Ideas for Your Small Business
[content field="callout1" format="true" class="calloutwide"] T he number of consumers who use their mobile devices to make purchase is higher than it has ever been before. According to the PewResearchCenter, 64 percent of adults in America are now owners of a smartphone – and that percentage will continue to rise. As a small business...
Create a Marketing Video for Your Business With These Tips and Tools
[content field="callout1" format="true" class="calloutwide"] Video has increasingly proved itself to be an essential tool in any business's marketing tool box. It's the ideal way to tell the story of your business, your product, or you. It can easily put a human face on your business and help prospects and customers engage with you on an...
For Small Businesses, Online Reputation Is More than Just Reviews
[content field="callout1" format="true" class="calloutwide"] For most small business owners, the best way to get good reviews is often a question that is top of mind. As author Mark. G Richardson says in his podcast Remodeling Mastery, today customers know more about the business than the business owners themselves. However, a customer’s or prospect’s perception of...
Two Simple Words That Will Boost Any Business’s Marketing Efforts
[content field="callout1" format="true" class="calloutwide"] Businesses work hard to craft marketing campaigns and sales pitches that will bring results. They come up with the latest set of buzzwords and include them in every conversation, social media post, and email message they deploy. They’re sure that with the right combination of words, they’ll strike gold with a...
5 Unspoken Rules of Business Social Media Campaigns
[content field="callout1" format="true" class="calloutwide"]There are an enormous amount of tasks that can be completed using social media. From ordering a pizza to putting together a nationwide protest. The opportunities are endless. Somewhere between these vastly different activities lies the world of online business marketing. Since it was created, social media has always had ties in...
5 Ways to Market Your Small Business on a $100 Budget
[content field="callout1" format="true" class="calloutwide"] For large companies with hefty marketing budgets, a few hundred dollars is a mere grain of salt when it comes to the monthly marketing budget. Every single dollar adds up for small business owners, though– and it's best if these investments pay off in immediate results. Like most small businesses, you probably...
Joel Comm on How to Channel Your Digital Marketing Efforts for Success
[content field="callout1" format="true" class="calloutwide"] W e live in an age where there is more opportunity than ever before, with instant access to an audience that is all around the world. However, leveraging this audience can be tricky, and many small business owners are unsure how to channel their digital marketing efforts into successful...
3 Video Marketing Metrics Small Business Should Be Thinking About
[content field="callout1" format="true" class="calloutwide"] It’s becoming harder for small businesses to ignore video in their marketing strategy. A recent Animoto study found nearly two thirds of consumers believe companies that use video know how to reach their customers, and one in four consumers actually lose interest in a brand if it isn’t using video. DIY tools,...