Danielle Baskin Gives Bicycle Helmets Flair Making Them Cool and Fun to Wear

Danielle Baskin Gives Bicycle Helmets Flair Making Them Cool and Fun to Wear

I recently had the opportunity to speak with Danielle Baskin, CEO & Founder of Inkwell Helmets, a company customizing and individualizing an everyday ordinary item...the bicycle helmet. Danielle shared the interesting story of how Inkwell Helmets came to be out of her attempt to create an "invisible" helmet - one that she hand-painted to look like the sky - and how that backfired because everyone started asking, "where did you get that helmet?"

What started out of necessity (as so many great businesses do), soon turned into more than just a hobby and creative outlet for Danielle and she quickly realized that there was a need in the market for what she had to offer. And while creating the helmets and finding local customers - those who saw her helmets in person - was easy, it wasn't enough to create a bigger, more successful business. So Danielle, who by the way is not a first-time to starting a business, took to her computer and started searching for where her ideal customers would be. Watch the video below to find out exactly how she did that:

As you can see, Danielle suffers from all the same hurdles every new startup faces. From being a one-person team to finding her market to finding the time to do the marketing, biz dev and every other thing a business needs - Danielle is really demonstrating smart hustle to keep things going and growing... and that's what it takes to find success.

Do you relate to Danielle's story? Do you struggle with many of the same things in your business? Share with us in the comments below and let's get a conversation going that helps everyone get their hustle on!


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