RECENT ARTICLES
Taking Advantage of Twitter with Two Simple Business Solutions
[content field="callout1" format="true" class="calloutwide"] With over 100 million active users a day, Twitter has become an essential social media platform for many businesses, whether B2B or B2C. However, on a platform that moves at the speed of light, it can be difficult to make an impression with your posts and gain followers. We found two...
8 Text Message Marketing Ideas for Your Small Business
[content field="callout1" format="true" class="calloutwide"] T he number of consumers who use their mobile devices to make purchase is higher than it has ever been before. According to the PewResearchCenter, 64 percent of adults in America are now owners of a smartphone – and that percentage will continue to rise. As a small business...
How Much Is that Doggy in the Window? Embracing Customer Cost Inquiries to Win New Clients
[content field="callout1" format="true" class="calloutwide"] How much is it? Can you tell me what it costs? What are your rates? How much do you charge If you're in business, you have probably been asked these questions at some point in your career. Perhaps you have even asked them yourself. As an experienced businessperson, do you think these are good questions? Are they...
SXSW Interactive 2016 and Small Business: Insights from Community Director Hugh Forrest
[content field="callout1" format="true" class="calloutwide"] There are two kinds of people in the business world – those who have been to SXSW Interactive and those who have not. Whichever side you are on, I know you will enjoy my latest Smart Hustle Magazine interview with Hugh Forrest, the director of SXSW Interactive and a community manager...
Create a Marketing Video for Your Business With These Tips and Tools
[content field="callout1" format="true" class="calloutwide"] Video has increasingly proved itself to be an essential tool in any business's marketing tool box. It's the ideal way to tell the story of your business, your product, or you. It can easily put a human face on your business and help prospects and customers engage with you on an...
Why Your Business Should Get Involved in the Community
[content field="callout1" format="true" class="calloutwide"] C orporate social responsibility isn’t just for large corporations. Whether you run a large established company or a small startup, your business has the resources to contribute to positive change in your community. For many businesses, with so much going on, it can be hard to figure out precisely how to...
Are You Committing These Startup Mistakes?
[content field="callout1" format="true" class="calloutwide"]Many entrepreneurs emerge every day, with the hopes of establishing their own successful business. However, many startups face premature failure because of common, easily avoidable mistakes. If you have a startup business, ask yourself if you’re making the following startup mistakes. If you’ve answered yes to even just one of these,...
Holiday Shopping Tips: Solving the Problem of Online Returns (Infographic)
[content field="callout1" format="true" class="calloutwide"] We’re entering the calm before the storm: those first few weeks in November before the holiday shopping season officially kicks off. Brace yourself – the 2015 holiday season is going to be huge. That means you have a small window of opportunity to boost your success this year. Today we’re starting...
For Small Businesses, Online Reputation Is More than Just Reviews
[content field="callout1" format="true" class="calloutwide"] For most small business owners, the best way to get good reviews is often a question that is top of mind. As author Mark. G Richardson says in his podcast Remodeling Mastery, today customers know more about the business than the business owners themselves. However, a customer’s or prospect’s perception of...
Don’t Give Your Employees Company Credit Cards Until You Read This
[content field="callout1" format="true" class="calloutwide"] Managing the books is often one of the biggest headaches for small-business owners. When employees make purchases on behalf of the company — either with their own money with the intention of being reimbursed or with company money in the form of a check or credit card — managing the expenses...
If Time Is Money, Why Are You Wasting It?
[content field="callout1" format="true" class="calloutwide"] Let’s face it, nobody is perfect. We all waste time - a bit here, a bit there. But, what if we were talking money? When I was a kid my Dad would often lecture me that “time is money.” That didn’t mean anything to me - I had nothing but time. Later,...
Two Simple Words That Will Boost Any Business’s Marketing Efforts
[content field="callout1" format="true" class="calloutwide"] Businesses work hard to craft marketing campaigns and sales pitches that will bring results. They come up with the latest set of buzzwords and include them in every conversation, social media post, and email message they deploy. They’re sure that with the right combination of words, they’ll strike gold with a...