RECENT ARTICLES
Use Bundling To Increase Your Cash Flow
You see it everywhere. In the airport, on Amazon, in college bookstores, and carpet cleaning services, bundling is the open secret used to increase cash flow. The basic truth is – it works. What is Bundling Bundling is combing items that are often bought together at a perceived discount or convenience. The thought process behind it...
10 Financial Decisions Before Starting Your First Business
Some people believe that launching a business is stressful. Uncertainty exists no matter how well you plan your to-do list or schedule your time. However, there are two sides to a coin. Most businesses collapse due to financial factors such as the entrepreneur running out of cash, being incapable of paying workers, or not...
Zoho Marketing Plus Is A Powerful Solution for Total Marketing
Marketing is not easy. So many companies use a variety of tools, apps, sticky notes and Excel to manage their marketing. You've got the copywriter, the designer, the brand manager and other people all involved. The challenge? How do they communicate, follow up, keep track of deadlines and so much more. Thankfully there's a better solution than trying...
How Can Small Biz Connect with Big Brands?
Do you dream about partnering your small business with a multi-million dollar brand? Exposure to industry giants can bring entrepreneurs new opportunities to create and sell to different markets. And with the right gumption, anything is possible. Today, 57% of companies use partnerships to further their brand. Not only is it beneficial for companies to...
How to Safeguard Your Business During High Inflation
We are living through a period of high inflation, at levels that haven’t been seen in decades. Small business owners are worried about inflation hurting their businesses; a recent survey of small business owners conducted by Wave found that 36% of small business owners are concerned about the impact of inflation on their businesses in...
Can You Create Culture In A Remote Work World?
Company culture isn't just about ping pong tables and happy hours. It's the set of values, behaviors, and beliefs that shape how your employees work together and how they interact with customers. Creating a strong company culture is essential for any business, but it can be especially challenging for small businesses. If you have remote...
How Business Owners Can Prepare for a Powerful Podcast Interview
For any business owner looking to amplify their exposure, make connections to a larger audience, and create meaningful conversation, podcasts are a great avenue to do so. A relatively new idea for getting a company’s name out there, podcasts require someone’s attention for longer than a thirty-second commercial could ever do. Luckily, they’re usually...
How To Hire Your First Virtual Assistant
Are you running in circles trying to field phone calls, read emails, send your texts in time, and record videos for your podcast all while answering the call of a crying toddler hitting the moon because their applesauce isn’t the right color? It’s time for a virtual assistant! Whether you have kids or not, adding...
She Went From Sports Marketing to Launching Postal Petals
Talia Boone, founder of Postal Petals, is on a mission to help people relax and enjoy life, all through the use of "do it yourself" flower arrangements. In this podcast learn about her journey from sports marketing to entrepreneurship. Learn about the power of testing and figuring things out. We also find out how...
Learning from Lululemon – When Should You Expand Your Offerings?
The WSJ reports that Lululemon, the activewear clothier for women's yoga apparel is expanding beyond its roots. There's a lesson in this for business owners. Often times we're advised to go niche and that is GOOD advice. However, as you grow and you gain expertise in one market, it's ok to TEST and CONSIDER extending that...
CNN+ Shut Down After Only 30 Days. Don’t Fear Failure.
About a month ago CNN+ was launched as a special, streaming service to host special CNN content and more. Staff were hired, lots of money was spent. Then it was all shut down. What can we learn about this for our businesses? It was shut down as there was a disagreement between what the new...
73 Year Old Family Business. How She’s Leading It In Modern Times.
When Alison Gutterman’s grandfather first launched his company back in the 1940s, he had no idea that decades later, his granddaughter would be leading the family business through a global pandemic. Back then, Manny Gutterman & Associates, Inc., was a national sales representative organization selling a variety of proprietary products to chain drug, variety, hardware,...
