RECENT ARTICLES
3 Tips To Go From First-Time Entrepreneur to Seasoned Business Owner
Ross Buhrdorf, CEO & Co-Founder, ZenBusiness shares what it takes to go from a first-time, newbie business owner to one that's seasoned and building a thriving business. The past year has been one of the most, if not the most, challenging times for businesses. Large and small, Wall Street to Main Street, everyone has been...
How to Build a Sustainable, Scalable, and Sellable Business
Business ownership is how most generational wealth is created. It’s created when an owner sells their business at the right time, to the right buyer, for maximum value. Unfortunately, however, too many entrepreneurs fail to build their business properly from day one. They lack the underlying foundation, systems, and structure that are essential to...
How To Start and Grow Your Beauty Business – Tips from Ginger King
Ginger King is a cosmetic chemist who’s been in the beauty industry for over 25 years. She has a consulting company, Grace Kingdom Beauty, that helps you develop your very own beauty brand from concept to launch. Ginger’s specialty is clean beauty, and she recently launched her own beauty brand called Fan Love Beauty...
Want to Get Paid Faster? Speed up Customer Payments With These 5 Tips
You want to run and grow your business. Unfortunately, you can’t do that if you don’t get paid. Although you’re sometimes at the mercy of your customers when it comes to cash flow, there are some actions you can take to speed up payments. If you’re sick of waiting on late-paying customers, check out five...
Use Social Media to Identify Target Audiences
The number of social commerce buyers in the US reached 80 million last year and is expected to grow to 90 million in 2021 (eMarketer). Thanks to this concentrated digital audience, having a social media presence has never been more of a necessity for small businesses than it is right now. Bottom line. But not...
Dave Kerpen On Selling Popcorn, Loving Family and Finding Great Partners
Dave Kerpen is an entrepreneur, investor, author and speaker. With his wife Carrie, they launched, grew, and recently sold Likeable Media. He spoke about this on an interview with Randi Zuckerberg in the Likeable Business club room on Clubhouse. Dave Kerpen started selling "Crunch and Munch" popcorn in Boston arenas. His first sales were $15,...
The Local SEO Guide For Small Businesses In 2021
If your business has a physical location or serves a particular area, you need to focus on local SEO. This will involve targeting local keywords, creating localized content, and more to catch the eye of customers in your area. By doing this, you can build local brand awareness, attract new customers, and get more foot...
4 Business Communications Tactics for a Better Customer Experience
Insights on how to have a better customer experience from Anusha Venkat, Senior Product Manager for Plivo, a messaging API. Businesses have worked hard to adapt to changes the pandemic brought with it. In most cases, companies have been forced to reevaluate and change their entire customer experience strategy. As life starts to return to normal, business...
How to Approach Your Business Finances For the Rest 2021
Insights from Paul Reed who runs Reed & CO an accountancy firm in Bristol, UK. The year 2020 was incredibly tumultuous for business owners. Now, 2021 is well under-way, and we still don't know what kind of market we will be facing. Some predict a fast rebound due to the stimulus money, while others predict...
Create Your Perfect Business Pitch – 5 Tips from Precious Williams
Picture it! Halifax, Nova Scotia, May 2019. I just walked into St. Mary’s University preparing myself to be the only African American, only American, and only woman of color to speak at the Professional Development Summit. How did I get here? Was the audience really that excited to hear from me? I was so taken...
This Entrepreneur Is Helping Military Spouses Become Successful Business Owners
No entrepreneurial journey is ever easy. But for military spouses, starting a business and making it a success is an uphill battle. From moving around different parts of the world to finding tools and resources to succeed, military spouses have to overcome some additional challenges to establish their businesses. And most often, military spouse...
Don’t Make Video An Afterthought. Enhance Your Video Marketing Strategy.
Insights from Yara Ohashi, Head of Digital Marketing, Americas and APAC at iStock who shares how to improve your video marketing strategy. Why a Video Marketing Strategy We’re just over one year into the pandemic — and even though we’re starting to see places open up again, small businesses face tremendous uncertainty in the months ahead....