How Brands Can Leverage SXSW. From No Budget to Big Budget. Lessons from Dell, Moo and Capital One.

I made my annual trek to SXSW 2019 and had a great time. I'm glad I went. For attendees, SXSW is a great place to learn and connect. The investment is about $3,000 - flight $300 - $500 dollars, hotel $1,000 or more and food. Plus the SXSW badge. If you just make ONE great connection or...

Company Culture is Essential Says Japanese Street Food Manager – #PoweringProsperity @Intuit

Company culture is essential. It's not something you can "program" or press the "Liked button" on. It's about WHO you are as a business owner and who you hire as part of your team. I spoke with an executive at Austin based East Side King, watch our interview below. This was on the occasion of Intuit @...

Intuit Celebrates Small Business at SXSW in Austin – March 13

SXSW is an annual journey for thousands. Nestled in the film, music and interactive excitement, Intuit is bringing together an eclectic mix of music, food and flowers to celebrate the passion and innovation of small business and entrepreneurship. Coming to SXSW 2018, Intuit highlights the success of the self employed and small business owners...

Sweetriot Founder Talks About the Power of Social Entrepreneurship and Brand

Sweetriot Founder Talks About the Power of Social Entrepreneurship and Brand

There are many aspects of forming a successful brand: creating an eye-catching logo with carefully selected colors, building a good website, designing creative marketing materials, and more. The list is long and daunting, but before you get started on those tasks, there is one important thing to do first. According to my latest interview...

maria yuan sxsw 2017

Issue Voter Founder Shares Why Being Unique is Essential For A Startup’s Survival at SXSW 2017

During my time at SXSW 2017 and the Dell Experience, I had the opportunity to speak to a number of inspiring entrepreneurs and thought-leaders. Included in that group is Maria Yuan, founder of Issue Voter, a website that is dedicated to giving your voice more power in our democracy. Maria shared with me what Issue...

elizabeth gore sxsw 2017

Dell’s Elizabeth Gore on Dealing with Uncertainty as an Entrepreneur

The Dell Experience at SXSW 2017 brought together best-in-class technology and some of the most innovative and disruptive leaders across a wide range of industries. On hand to share the experience was Dell’s, Elizabeth Gore. Elizabeth serves as Dell’s ‘Entrepreneur in Residence’ and is tasked with being the collective voice for the entrepreneurial channel...

How to Pitch a Complex Business: Advice from 2017 SXSW Dell Experience - interview with Bethany Edwards of Lia Diagnostics

How to Pitch a Complex Business: Advice from the 2017 SXSW Dell Experience

Pitching your business is a subject we frequently write about here on Smart Hustle. In the past year, we’ve covered articles on the sales pitch, pitch contests, pitching to the media, and even pitch advice from Shark Tank’s Kevin O’Leary. Recently, I encountered another angle that I think some business owners would appreciate, after watching...

The Experience: Dell Showcases the Power of Technology at SXSW 2017 - Interview with Erik Day

The Experience: Dell Showcases the Power of Technology at SXSW 2017

Dell made a splash at the 2017 SXSW festival, hosting an interactive 4-day pop-up called “The Experience” which allowed visitors to explore the latest Dell innovations, including virtual reality, security, open source, entrepreneurship, and creativity. Attendees interacted with cutting-edge technology related to music, video, and gaming, and listened to thought-provoking sessions like “How VR Could Change the...

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