Community engagement is crucial for brands – after all, getting customers is just the first step. Brands need to continue engaging with consumers even after they’ve purchased their product or service. It’s important to keep customers informed, but in order to create a successful relationship, it’s critical to listen in return. Listening lets you...
Being a part of the business community plays a critical role in the success of small business owners. If you look at the thriving small business owners, you will find that most of them are outstanding community players. To be a part of a community offers you much-needed guidance to survive in a difficult...
In a talk with Eddie Turner, Ramon Ray talks about two crucial tasks leaders must do, taking businesses to the next level, the importance of being ready, and why leaders must focus on community building Ramon Ray knows success, but even he is still learning all the time. On a recent chat on Keep Leading...
Why are you in the community you are in? Is it because your target demographic consumers are in surrounding neighborhoods, cheap rent, because you like the culture, or grew up in the town? Whatever your reason for choosing the location of your startup, you’re a part of a community of people connected by location, and...
As many of you know, I’ve promised to share with Smart Hustle readers some of my knowledge gleaned from years of working in the arts. I started out last month with this conversation with creative development advisor, Marc Zegans. He and I talked about how having a distinctive personality, something that has helped many...
We often talk about the importance of networking from the position of the member, including where to find networking groups, best networking practices, and inspirational examples. However, with the most recent statistics showing over 2 million LinkedIn Groups and 620 million Facebook Groups, it seems that we are just as likely to start our own communities as...
I recently had a chance to speak with Vinay Pai, the Vice President of Intuit Developer Relations. Pai is no stranger to the world of startups and small businesses, and so he was able to share some insight into what small business owners are looking for in a software solution and, on the flip...
[content field="callout1" format="true" class="calloutwide"] C orporate social responsibility isn’t just for large corporations. Whether you run a large established company or a small startup, your business has the resources to contribute to positive change in your community. For many businesses, with so much going on, it can be hard to figure out precisely how to...
[content field="callout1" format="true" class="calloutwide"] “We Are eBay,” it was plastered on all the branding from your notepads and goodie bags to the hallway room signage. Was it there to remind me that they are eBay or was it there to remind themselves? I think it was both. After two days of being immersed in the hoopla...
[content field="callout1" format="true" class="calloutwide"] I recently had the chance to sit down with Dan Wernikoff, SVP and GM of Small Business Finance Group at Intuit. Dan shared three ways that Intuit is reaching out and providing new opportunities to small businesses and entrepreneurs. Here are a few of the key points that Dan talks about: This is box title“Small...
