Why a good-better-best pricing strategy could be for your small business

A recent Peloton product launch reminded me about good-better-best pricing strategy, and why the strategy could be for your small business. For those who do not know, Peloton makes exercise equipment. They became famous for their stationary bike, and the experience that goes along with using it. You see, the company also makes the media...

Setting the Right Price for Your Products and Services. Lisa Hendrickson at the Smart Hustle Conference

The 13th Annual Smart Hustle Small Business Conference with Seth Godin takes place on Nov 8, 2018 - https://smarthustle.com/conference.  We wanted to give you a taste of what to expect and MORE at this years conference, by recapping a little of one of last year’s presentation. Lisa Hendrickson, founder and CEO of Spark City shared...

AMC vs MoviePass What Business Marketers Can Learn About Profit and Pricing – Ramon Ray Offers Advice

MoviePass has a movie subscription service for $10 a month. AMC just launched one that's $20 a month. AMC is probably at a profitable price point while MoviePass is losing money and most likely will be out of business soon. Having said that, there's another lesson. MoviePass launched a low margin service for the masses. As...

12th Annual Smart Hustle Small Business Conference

Get Ready for the 12th Annual Smart Hustle Small Business Conference

Are you a small business owner looking for some fresh inspiration on how to grow your business and see it flourish? Then get ready for the 12th Annual Smart Hustle Small Business Conference, taking place on November 1st from 8:00 am - 4:00 pm at the Microsoft Technology Center, 11 Times Square in midtown...

raising prices

5 Things to Consider When Raising Prices

Of everything that we can do to boost our bottom lines, raising prices tops the list.  The book Price Yourself Right references two different studies that confirm this.  In both studies, different changes—price increases, supplier expense decreases, and overhead controls—were tested to see which had the greatest impact on the bottom line, and price...

Why Small Business Needs to Rethink Pricing Strategies and Creating a Lean Startup

Why Small Business Needs to Rethink Pricing Strategies and the Lean Startup Model

Growing a profitable business is tricky. You start out with a great idea but how do you take it from there? In a recent interview, my guest Lisa Hendrickson (founder of Spark City), shed light on some of the many complex decisions small business owners have to make. Her insights will make you take...

How Much Is that Doggy in the Window? Embracing Customer Cost Inquiries to Win New Clients

[content field="callout1" format="true" class="calloutwide"] How much is it? Can you tell me what it costs? What are your rates? How much do you charge If you're in business, you have probably been asked these questions at some point in your career. Perhaps you have even asked them yourself. As an experienced businessperson, do you think these are good questions? Are they...

10 Steps to Designing a Web Store That Sells

10 Steps to Designing a Web Store That Sells The feeding frenzy over the ABC show "Shark Tank" among us “hustlers” is undeniable. Every week my DVR’s red recording light is on for ABC’s top-rated business based reality show. Some people think the show is about business, and it is. However more importantly the show...

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