Two Simple Words That Will Boost Any Business’s Marketing Efforts

[content field="callout1" format="true" class="calloutwide"] Businesses work hard to craft marketing campaigns and sales pitches that will bring results. They come up with the latest set of buzzwords and include them in every conversation, social media post, and email message they deploy. They’re sure that with the right combination of words, they’ll strike gold with a...

3 Negotiation Tips to Help Entrepreneurs Win More Deals

[content field="callout1" format="true" class="calloutwide"] Whether your business sells products or services, pricing is always an issue. You don’t want to set your prices so high that you scare customers and clients away. But you also don’t want to underprice your offerings and risk alienating the very people you’re trying to attract. For service-based businesses, pricing discussions...

Behavioral Patterns vs. Qualifications: What Every Hiring Manager Should Know

[content field="callout1" format="true" class="calloutwide"] Good employees are hard to find. Great employees are almost impossible. You may think you’re upping your chances of landing that next great employee through your current hiring methods, but instead, you may be hurting your chances from the start. When you decide it’s time to add a member to your team,...

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