RECENT ARTICLES
It’s Time To Rethink Your Email Newsletter. Constant Contact and Mailchimp.
So many businesses have email newsletters. Most are lack luster organs of dribble being pushed out like stale tooth paste every so often. Email marketing is a powerful way to connect and engage with your customers and potential customers. Mailchimp and Constant Contact have vitalized their respective platforms and continue to evolve them for...
What Tory Burch Taught Me About Customer Experience
Recently I received a big brown box. I had no clue what was inside. The box was not like your typical "Amazon" box. It had two simple flaps, that made it a cut above your typical box. Inside was some high end paper, wrapping an absolutely beautiful, thick, paper, bag. Imagine a gift bag...
Are You Using Nextdoor For Local Marketing?
Nextdoor is a powerful platform bringing together neighbors in their communities. I signed to try it out and it's a smattering of posts on local deals, events, real estate, things for sale and so much more. After hearing from so many people about it, I had to check it out. Nextdoor is also a growing...
What’s App for Business Speeds Up Customer Communication
More than 50 million business users are using What's App for Business. While many of us in the USA are using websites, Facebook, Shopify and other tools for ecommerce and communicating with our customers, there's millions of businesses across the USA who are using What's App. They're already using it to chat and connect...
Consumer Reports Study Says Covid Safety Should Be a Part of Your Messaging.
Have you frequented a business and not only do they have signs that read "wear a mask" or "keep 6 feet away" but they also share how they're keeping their customers and employees safe. Yesterday I was at a gas station that had a sign, "if you need gloves, ask". They provided gloves to...
Sell Your Knowledge by Blogging. Ramon’s 12 Minute Video.
Early today, Ramon had a 40 minute phone call with young friend of his, his "little brother". He walked the person through how to start his first business by selling his (the friend's) knowledge using some simple tools. They talked mindset, how perfection was stopping the friend, building a community and fan base and...
Three Super Cool Marketing Services You Never Heard Of
There's so many amazing marketing services available to help you grow your business. I'm not referring to email services from Mailchimp, or CRM services from Thryv, Keap or vCita. I'm not even talking about website building tools from Wix or Squarespace. What I am referring to are three neat tools which help you get podcast...
Get Publicity With Little or No Money – Smart Hustle Interview
Getting your business “out there” or known is a bit different than traditional marketing. Good PR requires a different technique, and Christina Nicholson gave us a quick education on how it works, some tips to keep in mind, and things you should steer clear of. And with many businesses shifting their marketing and messaging...
Google Helps NonProfits With Cash Grants and Does More To Get Businesses Found
Google's one of the most important marketing tools for small business owners. It's search and local listings are "must" have for many service providers and retail businesses. In a continued effort to support business owners, especially in reopening, Google's doing a few upgraded and new things. Google's making it easier to advertise on its platform,...
Walmart Marketplace Big Opportunity for Small Businesses with Shopify
When you visit a Walmart store, your amazed at the parking lot, it's huge. As you walk in, you're probably amazed, as I am, at the breadth and diversity of offerings, in one location. From pharmacy, to fruit, to food to big screen TV's. That's only part of the picture. Walmart is also a...
Marketing, Messaging, and Mystery: A Can’t Miss Conversation with the CEO of Hunt A Killer
Crime documentaries, podcasts, and TV shows are all the rage right now. As the audience, we get to spin our wheels and chat amongst friends & families to try and solve the mystery unfolding in front of us. It’s entertaining and bit a scary, really the perfect mix of things to get wrapped up...
School of Rock CEO Rob Price Shares How They Quickly Pivoted
You’ve probably heard of the School of Rock in some form — the movie, the broadway show, or the franchises all around the globe. If you’re unfamiliar, here’s a quick education: The School of Rock has 270 schools around the world where kids earn music in a non-traditional way. Basically, they learn music through...