Consumer Reports Study Says Covid Safety Should Be a Part of Your Messaging.Ramon Ray
Have you frequented a business and not only do they have signs that read “wear a mask” or “keep 6 feet away” but they also share how they’re keeping their customers and employees safe. Yesterday I was at a gas station that had a sign, “if you need gloves, ask”. They provided gloves to customers who wanted them.
As America moves to increasingly “open for business”, it’s important to share with your customers what you’re doing to protect them and keep them as safe as you can or make them feel safe.
Whether you believe wearing masks is a good idea, or don’t believe in it, we should all believe that there’s so many unknowns and we should do everything we can to mitigate sickness and be sure to let your customers know what you’re doing to keep them safe.
A Consumer Reports survey shares, “Just prior to the current surge in cases across many parts of the country, most Americans were still very concerned about the continued spread of COVID in their local communities,” notes CR’s Chief Research Officer Kristen Purcell. “And while a majority also told us they were following recommended safety measures most of the time, the survey data show sizable segments of the population were not adhering to CDC guidelines at that time. It’s not surprising then that many Americans would support measures to encourage greater compliance.”
At the time of the survey in early June, most Americans (58 percent) say that from what they have seen, businesses in their local area are doing “about the right amount” when it comes to practicing and enforcing social distancing and safety measures. About a quarter (24 percent) say they are doing too little and 12 percent say they are doing too much.
PS - Want more attention, and more impact, and more sales for your business? We created a complete Personal Branding Framework for business owners just like you... get it here.