RECENT ARTICLES
5 Ways to Spring Clean Your Social Media Accounts
5 Ways to Spring Clean Your Social Media Accounts Spring is right around the corner, and with warmer weather comes the urge to clear out the clutter and begin the season with a fresh start. Beyond the annual tradition of spring cleaning your home and business, it’s also important to spruce up your social media...
For the First Time in 8 Years Blogging Declined Among Inc. 500
[content field="callout1" format="true" class="calloutwide"]Nora Ganim Barnes, Ph.D, Director, Center for Marketing Research at the University of Massachusetts – Dartmouth, and team recently conducted a longitudinal study of its annual in-depth study on the usage of social media by the fastest-growing corporations in the U.S. in the Inc. 500 list. Among the findings, they discovered that...
Wondering What’s Next For Social Media?
Wondering What's Next For Social Media? 25% of the world’s population uses social media, although individual purposes differ hugely. Consider the difference between the teen connecting and messaging with friend on Facebook and the ecommerce entrepreneur who is looking to drive traffic to his site and improve his SEO rankings. But today’s teen is tomorrow’s...
Creative Tips for Posting on Facebook and Twitter
Creative Tips for Posting on Facebook and Twitter Anyone who manages social media accounts for their business has had that moment where they just don’t know what they should be posting on Facebook and Twitter. You read all the guides and top tips, but if the creative juices aren’t flowing, it becomes a real task...
Using Google Alerts to Generate Business Blog Ideas
Using Google Alerts to Generate Business Blog Ideas If you've heard it once, you've heard it a million times – your business NEEDS a blog! A blog can help your organic search results, establish you as an authority in your field, and bring in customers who otherwise wouldn’t have discovered you. This sounds great but there is one...
15 Key Strategies for Marketing to Different Generations
15 Key Strategies for Marketing to Different Generations The most effective way to market your growing business is to customize the marketing strategy to your target customer demographics. Until a few years ago, you would have been right in thinking that differentiated marketing is for the big players with big budgets. However, that is no...
Where, When and Why to Keep Your Marketing Message Short and Sweet
Where, When and Why to Keep Your Marketing Message Short and Sweet Keeping your marketing messages short and sweet is more important now than ever before. We’ve seen social media pared down to 140 characters (Twitter), videos truncated to 6 seconds (Vine) and research that shows the average attention span has dropped from 12 seconds...
3 Tips for Going Global with Your Business
3 Tips for Going Global with Your Business US companies are more likely than ever to consider trading in foreign markets. In fact, 77% of them are currently assessing global opportunities because of the American economy. Entrepreneurs understand the need to stay ahead of the competition by maximising their reach abroad, but over half of...
Crisis Control: 3 Important PR Steps Every Business Should Take
Crisis Control: 3 Important PR Steps Every Business Should Take Traditionally, public relations media is something that every business owner will seek. It’s used to raise awareness of your business in the media and approval of third parties, through your good customer service, excellent products or community donations for your brand or significant insights. Crisis communications...
5 Worry-Free Steps For a Better Local Marketing Campaign
[content field="callout1" format="true" class="calloutwide"]Finding new customers is a huge task for any small business, but it’s especially difficult if you run a local business that requires local marketing to customers from a limited geographic area. There are many specific marketing techniques you can try (and we do encourage you to explore your options!) But having...
7 Small Business Online Marketing Must-Do’s
7 Small Business Online Marketing Must-Do's Online marketing offers small businesses the opportunity to promote their products or services at significantly lower costs and on a much larger scale than traditional advertising methods. However the entire gamut of online marketing tools - email, social media, blogs, websites, online customer forums, search campaigns, online ads and affiliate marketing to...
3 Ways Interactive Marketing Can Help Your Brand Stand Out in 2015
3 Ways Interactive Marketing Can Help Your Brand Stand Out in 2015 Consumers are bombarded with marketing messages each day, whether they’re watching TV, surfing the internet, or strolling through the expo booths at an industry conference. All of this noise has created immunity in customers, who now view ads as something to be ignored....