How to build an app that works well for your business? Don't let the Iowa Democratic Party app failure scare you. As much of the world knows by now, the Iowa Democratic Party tried to use an app to help tabulate results of the Iowa caucus. Just because their app failed doesn't mean your...
If you are someone who often travels for work or has the luxury of being able to run your own business from anywhere and you take advantage of that, then you know that remaining productive while on the go can be a challenge. There are many people, myself included, who have been able to...
Mobile apps don’t often get as much play as other marketing platforms because, well, there’s the technical know-how required to build one as well as the cost. But after talking to Jay B, founder of Texas Humor, and Casey from Shopgate about how they worked to create the app for Texas Humor, it may...
There are dozens of mobile marketing trends set to make waves in 2016, but as much as you want to stay on top of what’s hot, it’s the mobile marketing mistakes that can impact your business in the worst way possible. If you’re running a B2B company, here are seven mistakes you want to...
Because of all of the advances in technology, today's business needs to be nimble to ensure they are not only reaching their customers in the best way possible but running an operation that is lean and mean. These mean employing technologies that utilize the cloud are optimized for mobile and engage people socially. It's a...
[content field="callout1" format="true" class="calloutwide"] Remember back in the 1980s and 1990s when the floor of the New York Stock Exchange was flooded with ambitious traders representing individuals and firms? When 11 Wall Street New York, NY was the epitome of capitalism, but now all the individuals who once inhabited this famous location are now replaced...
[content field="callout1" format="true" class="calloutwide"]Being encouraged to have a mobile-friendly website certainly isn’t a new thing, but on April 21 it will take a new form of urgency as Google adds mobile-friendliness to their search algorithm. The announcement came on February 26, 2015, when Google announced that its algorithms have to adapt to new internet usage...
[content field="callout1" format="true" class="calloutwide"]Nora Ganim Barnes, Ph.D, Director, Center for Marketing Research at the University of Massachusetts – Dartmouth, and team recently conducted a longitudinal study of its annual in-depth study on the usage of social media by the fastest-growing corporations in the U.S. in the Inc. 500 list. Among the findings, they discovered that...
