5 Ways to Spring Clean Your Social Media Accounts
Spring is right around the corner, and with warmer weather comes the urge to clear out the clutter and begin the season with a fresh start. Beyond the annual tradition of spring cleaning your home and business, it’s also important to spruce up your social media accounts – or if you’ve been ignoring social media, it’s time to get started.
Here are five ideas for spring cleaning your social media accounts.
While you don’t want to delete people at random of course, it is a good idea to sort through your contacts and see which ones you need and which ones you can part with. Quantity doesn’t mean quality -- and following lots of pages on Facebook or Twitter doesn’t mean you really ‘follow’ these accounts. Whether you follow people on Twitter whose updates aren’t really relevant to you, or you liked a Facebook group who barely has a presence, the time has come to hit the delete button. This process will enable your business to get organized and work more efficiently moving forward.
Update Your Details
Your business website is probably the hub of your marketing efforts, so take a moment to double check the details of your website, email address, physical location, phone and fax number. Ditch outdated information so your customers always have the most up-to-date information and can contact you to ask a question or place an order in a moment’s notice. Customer service through consistent record keeping is important every single day of the year, and accuracy is the key.
Change Your Image
A change of scenery creates the feeling that there is something new and exciting about your brand. Use the same image across all of your social media accounts to maintain consistent branding. Pick a photo that is the correct size, clear in focus and makes your business appear approachable. You need to make sure you make a good impression on your current and prospective audience.
Interact with Your Audience
This one is an ongoing process. Social networking isn’t just about posting links and pictures, but it is about conversing and maintaining a dialogue with your audience. Remember to have fun with it!
If you haven’t commented on anything recently, write your opinion on a post for your readers to see. If someone left you a reply or asked you a question, make sure that you respond. Take the time to find articles that will attract your current and prospective customers. Fresh content can enhance your brand credibility and help you expand your reach and boost conversions. Posting daily isn’t simply being active on social media – it involves consistent interaction too.
Establish a Social Media Calendar for the Upcoming Months.
If you have a calendar, ensure it is aligned with your current social media goals for engagement and content sharing. Do you have a schedule for interacting on social media? It’s good to have a plan of when to update your accounts and a person dedicated to the task so you don’t see a week go by with no one making your business presence known. Make sure to develop a streamlined method for sharing and interacting so you make the most of your social media time.
Spring cleaning is a great way to clear the clutter and free up space for a powerful new mindset. Dedicate some time to tidy up your business social media accounts will make room for new business and help you make strong connections with your current customers. Take the time to de-clutter your Facebook, Twitter and other accounts this spring season.
How do you spring clean your accounts and give your business an updated and refreshed look and frame of mind?