Trena Little is a YouTube Strategist whose mission is helping you create the right videos and getting them in front of the right people who are going to hire you. She says just throwing any video up isn’t going to get you a good return on investment. Trena’s been tackling YouTube strategy for a...
Jenn De La Vega is the community manager for Flipboard, a leading platform enabling publishers and brands to share their content, optimized for mobile devices, with their desired audiences. I’m really looking forward to Jenn’s presentation at this year’s Smart Hustle Small Business Conference on November 1st, where she will be talking about how...
On the winding road to the revenue mountaintop, marketing teams often occupy the back seat while their sales counterparts drive. To accelerate the pace to the revenue peak, however, marketing teams need to climb to the front seat and take more control of the steering wheel. Marketing teams frequently drift to the “expense” side of...
For large multinational companies and enterprises, issues in creating high-quality content and interactive media are rare. But for the small business entrepreneur, it’s a different story. I spoke recently with Josh Koppel, the founder of Scrollmotion, about this very disconnect between small and large business capabilities and how his company’s iPad app is trying to...
Video is all the rage right now. The question is: are you riding this wave to accelerate your business growth? Video allows you to create a connection with your audience fast. Moreover, it’s the best form of visual content, allowing you to pass on complex information quickly. Think about it: by 2020 video is expected to...
"Social media is not a channel...it's a way of life." I recently had the pleasure of speaking with Chief Content Strategist for Edelman Worldwide, Steve Rubel, on his thoughts about the evolution of digital marketing, social media, and content creation. The Internet pioneer had some interesting reflections on what big business is doing for their...
More than one million views, 19 thousand shares, and two thousand comments – and still rising. These are the stats for ‘viral video of the year’, featuring a 9-month-old Tabby-Bengal Mix cat. Alongside it are Game of Thrones content, more cat videos, and people chilling despite spotting a huge alligator. Pretty impressive numbers, considering it’s not easy...
As a marketer, the trajectory of your career is typically shaped by the direction of the marketplace. As technology develops and demands change, so must your strategies and approaches. And while this is true in any aspect of marketing, it’s particularly relevant when it comes to content marketing. The Value of Content Marketing Study after study...
