3 Creative Ways to Make Boring Topics Interesting

Making a boring topic more engaging can be extremely difficult if you don’t approach it the right way. But there are actually plenty of avenues you can take to help improve your reader engagement. Here are three creative ways to make your “boring” topics more interesting to readers. Make sure you use a combination of...

storytelling

Flipboard Community Manager Shares the Power of Content & Storytelling at 12th Annual Smart Hustle Small Business Conference

Jenn De La Vega is the community manager for Flipboard, a leading platform enabling publishers and brands to share their content, optimized for mobile devices, with their desired audiences. I’m really looking forward to Jenn’s presentation at this year’s Smart Hustle Small Business Conference on November 1st, where she will be talking about how...

mother ship marketing

Sales Isn’t the Mother Ship — Marketing Is

On the winding road to the revenue mountaintop, marketing teams often occupy the back seat while their sales counterparts drive. To accelerate the pace to the revenue peak, however, marketing teams need to climb to the front seat and take more control of the steering wheel. Marketing teams frequently drift to the “expense” side of...

Steve Rubel Shares The Future of Content Marketing Lessons from Big Companies

Steve Rubel Shares the Future of Content Marketing: Lessons from Big Companies

"Social media is not a channel...it's a way of life." I recently had the pleasure of speaking with Chief Content Strategist for Edelman Worldwide, Steve Rubel, on his thoughts about the evolution of digital marketing, social media, and content creation. The Internet pioneer had some interesting reflections on what big business is doing for their...

Content Marketing 2016 Why Small Businesses Shouldn't Focus on Going Viral

Why Small Businesses Shouldn’t Focus on Going Viral

More than one million views, 19 thousand shares, and two thousand comments – and still rising. These are the stats for ‘viral video of the year’, featuring a 9-month-old Tabby-Bengal Mix cat. Alongside it are Game of Thrones content, more cat videos, and people chilling despite spotting a huge alligator. Pretty impressive numbers, considering it’s not easy...

Content Marketing

7 Types of Content Marketing You Need to Master

As a marketer, the trajectory of your career is typically shaped by the direction of the marketplace. As technology develops and demands change, so must your strategies and approaches. And while this is true in any aspect of marketing, it’s particularly relevant when it comes to content marketing. The Value of Content Marketing Study after study...

5 Key Social Media Trends of 2016

5 Key Social Media Trends of 2016

[content field="callout1" format="true" class="calloutwide"]2015 brought to the fore a slew of interesting changes in the world of social media. It's no more about ‘likes’ and ‘tweets’ only, especially after the launch of live streaming apps such as Periscope, Meerkat and Snapchat. Not even a year old, Periscope counts 10 million active users already. Meanwhile, we also...

Joel Comm on How to Channel Your Digital Marketing Efforts for Success

[content field="callout1" format="true" class="calloutwide"] W e live in an age where there is more opportunity than ever before, with instant access to an audience that is all around the world. However, leveraging this audience can be tricky, and many small business owners are unsure how to channel their digital marketing efforts into successful...

Ignition Video Series: Matt Gottesman Shares How to Increase Traffic to Your Website

[content field="callout1" format="true" class="calloutwide"] Are you having trouble driving traffic to your website?  In this weeks episode of Ignition,  Matt Gottesman, expert in digital marketing, shares how businesses can use one common tactic to increase traffic to their site. This is box titleQuestion of the Week: My business sells surfing gear online. We get a respectful number of return customers...

Ignition Video Series: Stacey Harris on Developing a Social Media Plan That Works

  [content field="callout1" format="true" class="calloutwide"] As many entrepreneurs know, social media plays such an important role when it comes to marketing for your business. With so many different platforms to choose from and a limitless amount of audiences to target, the number of possibilities on social media are endless. So how do entrepreneurs know where to start? ...

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