Author - Mario R. Kroll

me & the bees

Me & The Bees Lemonade CMO on Going From Lemonade Stand to Shark Tank Funded Beverage Empire

Ramon Ray, a self-proclaimed lover of lemonade and small business evangelist, recently spoke with Me & The Bees Lemonade CMO, D’Andra Ulmer, during SXSW 2017 at the Dell Experience. Me & The Bees Lemonade is an Austin, Texas-based sustainable lemonade company, founded by D’Andra’s daughter, Mikaila. Most amazingly, Mikaila was only four years old when...

Hourly Nerd: Turning “That Will Never Work” Into Small Business Success

Hourly Nerd: Turning "That Will Never Work" Into Small Business Success Mark Cuban, self-made billionaire and outspoken Shark Tank investor with a knack for finding and funding promising startups, knows a thing or two about starting and growing businesses. One often-quoted piece of Cuban’s advice is that entrepreneurs should know their core competencies and focus on...

FOCUS: Stand Out From the Competition by Carving Out Your Unique Niche

FOCUS: Stand Out From the Competition by Carving Out Your Unique Niche The sports, fitness and leisure industry is a giant, generating around $500 billion in revenues each year in the United States alone, according to Plunkett Research. Counting professional athlete, coaches and employees at fitness, winter sports and golf facilities, more than 1.3 million...

7 Small Business Online Marketing Must-Do’s

7 Small Business Online Marketing Must-Do's Online marketing offers small businesses the opportunity to promote their products or services at significantly lower costs and on a much larger scale than traditional advertising methods. However the entire gamut of online marketing tools - email, social media, blogs, websites, online customer forums, search campaigns, online ads and affiliate marketing to...

Your Small Business Holiday Survival Guide

Your Small Business Holiday Survival Guide The holidays provide a wonderful time for small businesses to increase sales, customer loyalty and their overall reputation. But with so much hustle and bustle, planning and preparing can be difficult. In order to help our small business entrepreneur friends, we've put together a short holiday survival guide – a...