[content field="callout1" format="true" class="calloutwide"]Each January, gyms fill up with New Year’s Resolutioners, eager to work off the pounds. As the year goes on, some of those gym members will fall away, their high aspirations of weight loss long forgotten. Yet research shows that excess weight may have an impact on more than your waistline....
[content field="callout1" format="true" class="calloutwide"]A new term has emerged in recent months, leaving many entrepreneurs to wonder what it means. “ Fintech ” is a category of startup tech that includes such disruptive technology as mobile payments, fundraising, and peer-to-peer lending. A combination of the words “financial” and “technology,” the sector merely refers to technology...
3 Ways Interactive Marketing Can Help Your Brand Stand Out in 2015 Consumers are bombarded with marketing messages each day, whether they’re watching TV, surfing the internet, or strolling through the expo booths at an industry conference. All of this noise has created immunity in customers, who now view ads as something to be ignored....
5 Fun Holiday Shopping Apps Technology has infiltrated every area of consumers’ lives, including how they prepare for the holidays. As the season of giving begins, shoppers are looking for apps that can make the process of tracking and purchasing gifts as painless as possible. Here are a few apps that small businesses should know...
Learn How to Market from Your Smartphone What You Need to Know about Google’s Latest Marketing Tool - Primer Most small businesses see Google as an integral part of any marketing campaign. Since the company holds almost 68 percent of the search engine marketing share, the power of the social media platform is impossible to...
Is Your Small Business Ready for EMV Compliance? The credit card processing industry is currently undergoing a gradual shift. While credit cards have traditionally been processed using a magnetic stripe, a new technology will soon have retailers using a smart chip. This type of transaction is more secure and can store more information than magnetic...
4 Biggest Marketing Blunders of All Time In an era when marketing campaigns can be launched within minutes of conceptualization, it’s easy to make mistakes. But marketing blunders have been made throughout history. Before you post your next status update, take a look at these major marketing blunders as a reminder that your campaigns should...
