[content field="callout1" format="true" class="calloutwide"] Facebook launched their Call to Action (CTA) feature for business pages over three months ago, making now a perfect time to ask: have you tried out the new feature, how are you using it, and what kind of results are you seeing? If you didn’t know about it, or haven’t tried...
10 Simple Ways to Effectively Use Social Content from Guy Kawasaki and Peg Fitzpatrick - SXSW 2015 Social content marketing can be confusing if you want it to be. However, there are some pretty simple ways to use social media as an effective tool for branding, awareness, marketing and more. Guy Kawasaki and social ninja...
5 Ways to Spring Clean Your Social Media Accounts Spring is right around the corner, and with warmer weather comes the urge to clear out the clutter and begin the season with a fresh start. Beyond the annual tradition of spring cleaning your home and business, it’s also important to spruce up your social media...
[content field="callout1" format="true" class="calloutwide"]Nora Ganim Barnes, Ph.D, Director, Center for Marketing Research at the University of Massachusetts – Dartmouth, and team recently conducted a longitudinal study of its annual in-depth study on the usage of social media by the fastest-growing corporations in the U.S. in the Inc. 500 list. Among the findings, they discovered that...
Wondering What's Next For Social Media? 25% of the world’s population uses social media, although individual purposes differ hugely. Consider the difference between the teen connecting and messaging with friend on Facebook and the ecommerce entrepreneur who is looking to drive traffic to his site and improve his SEO rankings. But today’s teen is tomorrow’s...
Creative Tips for Posting on Facebook and Twitter Anyone who manages social media accounts for their business has had that moment where they just don’t know what they should be posting on Facebook and Twitter. You read all the guides and top tips, but if the creative juices aren’t flowing, it becomes a real task...
[content field="callout1" format="true" class="calloutwide"]The Internet has become an integral part of many people’s lives. These days, it doesn’t just provide information, it’s become one of the primary means for people to connect and engage in conversation. Transactions online are not new, either. eCommerce has been around as long as the internet. But there is...
For most businesses, when it comes to marketing, Instagram is a valuable addition to their social media platform. Like Twitter, Facebook and LinkedIn, it's a go-to social media site. For instance, the health and fitness industry is breaking the norm and proving that Instagram can be a powerful tool to tell your business story. A...
The Impact of Social Media on Your Business This Holiday Season With nearly one in four people actively using social media, your business is always only a click away from a consumer either giving you a rave review or tearing you up on social media. The impact this could have on your business, either positive...
New Social Media App Keeps Vets Connected and Offers a "Flare" for Support Social networking has become a popular way for friends and family to stay in touch, sometimes connecting with people they haven’t seen in years. For military veterans, traditional social media outlets can be a great way to find fellow veterans, but most people on...
