John Lawson is the author of “Kick Ass Social Commerce for ePreneurs. He is CEO of 3rd Power Outlet, an online clothing retailer. He is the Chief Consultant at ColderICE Media, a digital marketing firm. He is a Coach and Trainer for his ICE eCommerce Bootcamps. He is a Social Commerce evangelist, traveling around the world to spread the “good word” about internet business to tens of thousands of avid fans in more than 2 dozen countries and teaching would be millionaires how to achieve their dreams.