Ignition Video Series: Dave Kerpen on How to Increase Social Media Engagement

[content field="callout1" format="true" class="calloutwide"] Dave Kerpen, Founder & CEO of Likeable Media, specialises in helping small businesses build, engage and grow through social media. He has developed software specific to helping small businesses manage their social media and this week on Ignition, Dave will be sharing his tips and advice on how to increase your social...

7 Foolproof Ways to Grow Your Following on Facebook

[content field="callout1" format="true" class="calloutwide"] Facebook says it is home to over 30 million active small business pages. How can you get your page noticed? How can you turn ten fans into 500? Here are seven creative methods to help you become an effective Facebook marketer and generate a following that can convert your likes to...

Instagram Adds Advertising Options for Small Business

[content field="callout1" format="true" class="calloutwide"] Social media has come a long way from where it once began. What was originally built as a social networking service between friends and family, is now one of the largest marketing tools for businesses around the world. With Facebook being the powerhouse of the group, followed by Twitter, LinkedIn, Instagram and more, each...

How to Use Keywords to Target Customers on Twitter

[content field="callout1" format="true" class="calloutwide"] There is dispute about which people did what to get Twitter off the ground in March 2006. As a result, we may never know if the company’s founders realized the breakthrough the micro-blogging service had stumbled upon for marketing. By limiting users’ posts to 140 characters, Twitter provided something no other advertising...

Create a Strong Digital Footprint By Utilizing Your Digital Channels the Right Way

[content field="callout1" format="true" class="calloutwide"] How Americans (and the rest of world, which is quickly catching up) interact with technology is a remarkable transformation, circa 2014. According to a ComScore release, mobile app usage has exploded, leading online publishers are posting revenues that should shame traditional print industry, and traditional TV ratings saw pronounced declines with...

Ignition Video Series: Stacey Harris on Developing a Social Media Plan That Works

  [content field="callout1" format="true" class="calloutwide"] As many entrepreneurs know, social media plays such an important role when it comes to marketing for your business. With so many different platforms to choose from and a limitless amount of audiences to target, the number of possibilities on social media are endless. So how do entrepreneurs know where to start? ...

Facebook Launches New Call to Action Feature for Business Pages

[content field="callout1" format="true" class="calloutwide"] Facebook launched their Call to Action (CTA) feature for business pages over three months ago, making now a perfect time to ask: have you tried out the new feature, how are you using it, and what kind of results are you seeing? If you didn’t know about it, or haven’t tried...

guy kawasaki social media tips

10 Simple Ways To Effectively Use Social Content from Guy Kawasaki and Peg Fitzpatrick

10 Simple Ways to Effectively Use Social Content from Guy Kawasaki and Peg Fitzpatrick - SXSW 2015 Social content marketing can be confusing if you want it to be. However, there are some pretty simple ways to use social media as an effective tool for branding, awareness, marketing and more. Guy Kawasaki and social ninja...

updating social media accounts

5 Ways to Spring Clean Your Social Media Accounts

5 Ways to Spring Clean Your Social Media Accounts Spring is right around the corner, and with warmer weather comes the urge to clear out the clutter and begin the season with a fresh start. Beyond the annual tradition of spring cleaning your home and business, it’s also important to spruce up your social media...

INC 500 study results

For the First Time in 8 Years Blogging Declined Among Inc. 500

[content field="callout1" format="true" class="calloutwide"]Nora Ganim Barnes, Ph.D, Director, Center for Marketing Research at the University of Massachusetts – Dartmouth, and team recently conducted a longitudinal study of its annual in-depth study on the usage of social media by the fastest-growing corporations in the U.S. in the Inc. 500 list. Among the findings, they discovered that...

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