Creative Tips for Posting on Facebook and Twitter Anyone who manages social media accounts for their business has had that moment where they just don’t know what they should be posting on Facebook and Twitter. You read all the guides and top tips, but if the creative juices aren’t flowing, it becomes a real task...
The Anatomy of Effective Product Pages Before discussing the topic of effective product pages it’s worth pointing out that the nature of social media and the immediacy at which information can be consumed has caused a shift in the way buyers behave online. In the past, the buying decision process was a three stage model and...
For most businesses, when it comes to marketing, Instagram is a valuable addition to their social media platform. Like Twitter, Facebook and LinkedIn, it's a go-to social media site. For instance, the health and fitness industry is breaking the norm and proving that Instagram can be a powerful tool to tell your business story. A...
[content field="callout1" format="true" class="calloutwide"]As we enter 2016, there are a few things that every small business owner should be thinking about financially: preparing and sending 2015 W-2s and 1099s, reviewing 2015 financials to begin estimating taxes to pay on net income, and getting employees’ 2016 payroll tax form in order are just a few....
[content field="callout1" format="true" class="calloutwide"]With a new year just around the corner, now is the time that businesses of all sizes reflect on the past year to review their successes and failures and develop or finalize a plan for the coming year. As a part of this plan, each business should consider shifts in their industries,...
[content field="callout1" format="true" class="calloutwide"]Every year – sometime in December – folks start the tradition of deciding on a New Year’s Resolution. For many it’s how to better themselves, personally, in the New Year. Drop 10 pounds, run a marathon, spend more time volunteering – these are some of the typical resolutions we all hear...
[content field="callout1" format="true" class="calloutwide"]Small businesses owners are in for quite a treat in 2015. There are some major trends that are going to benefit small businesses across the country. If you're a small business owner thinking about what you need to do to get ahead in 2015, here are the expected trends, so you...
[content field="callout1" format="true" class="calloutwide"]As an entrepreneur you probably have had friends or former colleagues say, “You're so lucky to be doing your own thing”. Yes, the experience of owning your own business and seeing your ideas materialize is extremely rewarding. However, the reality is that being a small business owner is extremely stressful, especially...
12 Must-Read Business Books This Holiday Season Have that special small business owner or entrepreneur on your holiday gift giving list? Want to treat yourself to some enjoyable, business-boosting reading during the holidays? You've come to the right place, as we share with you an assortment of the best books available from some of our...
Thriving During the Holidays: How 5 Entrepreneurs Embrace the Unique Seasonal Opportunity For many small businesses, particularly retailers, the holiday season can be a double-edged sword. Often unprepared to compete with the massive big box retailer sales, failing to ramp up staff and inventory sufficiently, or simply not considered the unique holiday sales message, many small businesses find only...
