Thriving During the Holidays: How 5 Entrepreneurs Embrace the Unique Seasonal Opportunity
For many small businesses, particularly retailers, the holiday season can be a double-edged sword. Often unprepared to compete with the massive big box retailer sales, failing to ramp up staff and inventory sufficiently, or simply not considered the unique holiday sales message, many small businesses find only a lump of coal in their stocking at the end of the year. On the other hand, those that have prepared well – putting all the key pieces in place and finding creative, meaningful ways to reach and attract customers – can enjoy a big payoff, where their holiday sales can carry them through much of the rest of the year, even if the product is not typically thought of as holiday specific.
Please meet five entrepreneurs – Knō-Bü®, POSH Mommy, Margaritas Mexican Restaurant, Scrubz Natural Skin Care Products and Coolhaus – that embraced the smart hustle to turn challenges into opportunities. Using their creativity to attract customers, they turned their mall businesses not just into survivors, but thriving holiday success stories.