Many of us business owners are quite familiar with with sending emails to our customers, email marketing. We're also very familiar with the need to post to social media. However, what about the customer experience. It's time to go beyond marketing as usual, even in these challenging times. Recently I spoke with Adam Johnson...
Photo courtesy of : Jakub Mosur Photography Every business must have a marketing strategy in order to get customers and build a brand. However, creating experiences customers remember goes beyond marketing. At Dreamforce, Salesforce’s big, annual event for customers, partners, and media, Ramon Ray, founder of Smart Hustle, attended an information-packed session about experiential marketing. Panelists included...
As marketers, and every business owner needs to be a marketer in some way, we focus on getting more leads and increasing sales. However, what about focusing on the customer experience as well, which is MORE than just "advertising" or "marketing" The Wall Street Journal writes that there's a trend wherein large companies are lessening...
Experienced marketers know that customer engagement is crucial to achieving marketing success. In fact, in a recent marketing survey, 58% of marketers said that increasing customer engagement was their number one goal. However, the problem is that 44% of those same marketers also described increasing customer engagement as their number one challenge. So, what can you do...
I recently had the opportunity to sit down with Jamie Domenici, VP of Product and SMB Marketing for Salesforce, as she relayed to me the three important pillars of sales and marketing and how it relates to their software. When I asked her what defines a company as "winning," she had this to add: “The...
While marketing allows brands to attract new buyers, good customer service can help them retain customers and nurture loyalty. Plenty of brands pay more attention to the glamorous side of business; marketing. Here, they spread the word about their brand, create a catchy visual sprinkled with an impressive tagline, and juggle several online channels to generate...
[content field="callout1" format="true" class="calloutwide"] Watch out for 33-year-old Olga Kay — she's the latest social-media celebrity, and her popularity is growing quickly. You may have seen her clever YouTube videos featuring impressive juggling performances and comedy routines. The Russian-American, Olga, is more than a performer, though — she’s also a self-made entrepreneur. In 2014, Olga launched her own business...
What is CRM and why do you need it? CRM is a customer database to help you keep track of customer interactions with your business so you can serve them better. CRM stands for "customer relationship management" CRM helps you follow up with potential customers. The lack of follow up is one of the biggest reasons...
If you're a small business with an online presence, then you know that SEO is essential in order to be found by potential customers. In this post, we will discuss five ways that you can improve your SEO and see better rankings in search engines. These eight tips are easy to implement and can...
Social Media for Small Business Owners: Marketing & Strategy Tips Tips from Ramon Ray, founder, SmartHustle.com Social media can be a significant tactic of your overall marketing strategy. When properly executed, social media marketing has the power to help you build brand awareness, drive sales, nurture customer/client relationships and more. We have an extensive collection of social media...
