Where Your Small Business Should Focus in the New YearCarolyn Crummey
[content field=”callout1″ format=”true” class=”calloutwide”]With a new year just around the corner, now is the time that businesses of all sizes reflect on the past year to review their successes and failures and develop or finalize a plan for the coming year. As a part of this plan, each business should consider shifts in their industries, new technologies and, most importantly, their customers.
For small businesses, where competition is typically greatest, it’s more important than ever to evaluate customer wants and needs and to develop a plan that puts those at the forefront. Just think of examples like Polaroid or the traditional music industry to realize what happens if you don’t consider key changes in your market or customer demand. As small business owner, you must know who your customer is, why they come to you, what they want from you and how they prefer to buy. In doing this, and creating a better, more personal customer experience, you have the opportunity to enhance your relationship with your customers, leading to increased repeat and referral sales.
Here are some areas that we at Smart Hustle Magazine believe small businesses should focus at in 2015 to take better advantage of new opportunities.