Have you been trying to grow an audience with no success? Has your business plateaued and you have no idea how to reach new customers? Or do you just want to try out a new marketing strategy? There are many publishing platforms that allow you to take advantage of their built-in audience to distribute high-quality...
[content field="callout1" format="true" class="calloutwide"] Watch out for 33-year-old Olga Kay — she's the latest social-media celebrity, and her popularity is growing quickly. You may have seen her clever YouTube videos featuring impressive juggling performances and comedy routines. The Russian-American, Olga, is more than a performer, though — she’s also a self-made entrepreneur. In 2014, Olga launched her own business...
When you become a small business owner, you automatically open yourself up to a range of new roles and responsibilities. Although you may have no prior experience, one of the most important responsibilities you will encounter is managing a small team of workers - whether they are employees who work alongside you or freelancers...
[content field="callout1" format="true" class="calloutwide"] Building a solid sales deck is the key to winning over new customers. It helps you define the problem, demonstrate how other solutions are not solving that problem, and put a spotlight on how your product or service will solve the problem like no other. If you can put together a...
[content field="callout1" format="true" class="calloutwide"] Today we often see photos and videos going viral at lightning-like speeds. That’s because 2015 is the time of self-promotion. This generation has become incredibly proficient at managing its brands from every social media platform -- and realizes that these platforms allow brands to connect directly with their customers. This is box...
[content field="callout1" format="true" class="calloutwide"] If you’ve got ambitions for establishing your enterprise in the marketplace, it won’t come as any surprise that marketing will be vital to your success. There are now more tools than ever before for promoting businesses – but this can make the whole process as confusing as it is exciting. So...
[content field="callout1" format="true" class="calloutwide"] Is it possible to incorporate a social commerce strategy into a B2B marketing plan? It may seem like a relatively new concept, but the underlying principles are very basic. Man is after all a social creature that survives in a community setting - a community that you can easily build through...
[content field="callout1" format="true" class="calloutwide"] Video has become an integral part of marketing strategy for businesses. A recent study of 1,000 consumers found that one in every four actually lose interest in a company if it’s not using video, and four times as many consumers would rather watch a video about a product or service than...
4 Crowdfunding Mistakes to Avoid Crowdfunding isn’t a new concept but, yeah, lately it’s been getting more popular day by day. There are many famous platforms that host crowdfunding campaigns such as Kickstarter, Indiegogo, RocketHub, Onevest. Needless to say, these platforms are now widely popular places for “Crowdfunders” to look for potential investors who can take their project...
15 Key Strategies for Marketing to Different Generations The most effective way to market your growing business is to customize the marketing strategy to your target customer demographics. Until a few years ago, you would have been right in thinking that differentiated marketing is for the big players with big budgets. However, that is no...
