business marketing

How to Change Business Owners’ Love-Hate Relationship with Marketing

By Zev Asch, Marketing & Business Growth Consultant Business owners need not be their company’s marketing experts. You trust your CPA to guide you on finances and your lawyer to advise on legal matters – marketing should not be an exception. Your role as a business owner is to create a vision, set goals and...

video marketing

How To Use Video Marketing In Your Business

How To Use Video Marketing In Your Business Tips from Ramon Ray, founder, SmartHustle.com Video marketing for business is powerful. I’ve been leveraging the power of video for many years. Over and over and over again, people ask me, “Ramon, how have you been successful in your business.” Or I’m often told, “Ramon, we see you everywhere.” Video...

Community Engagement

3 Reasons Why You Should Prioritize Community Engagement

Community engagement is crucial for brands – after all, getting customers is just the first step. Brands need to continue engaging with consumers even after they’ve purchased their product or service. It’s important to keep customers informed, but in order to create a successful relationship, it’s critical to listen in return. Listening lets you...

How to Expand Your Business and Go Global with the Largest Cross Border Ecommerce Platform

If you run a profitable business and you're looking to expand, how about going global? The thought might be daunting. How do you start and what if things don’t go according to plan? These are common concerns, however, it might be easier than you think. We talked to Tony Shan, the head of Alibaba’s...

How to Deliver a Powerful Media Interview for Your Business

Connecting your business, and yourself, with the media is extremely important for exposure. In fact, anytime you are in front of a camera, how you communicate and present yourself is critical. So once you have a media interview lined up, or even a presentation or upcoming video, how do you successfully present yourself? Jane Hanson...

What Will be the Future of Small Business Advertising Post iOS 14’s App Tracking Transparency?

If you read newspapers daily or keep tabs on online news, you must have come across news articles about the Facebook-Apple feud over privacy. Well, both the tech giants have their arguments. And some people find Facebook’s narrative logical, while others believe Apple’s stand is right. However, small business owners are worried about the...

spending

Which Companies Are Going To Crush Lockdown 2.0? [Accountants’ Overview]

Building and maintaining a worthwhile business has always been a monumental task. The march of technology has given entrepreneurs many opportunities to prove themselves and make a profit, but also made it an ultra-competitive endeavor that required a lot of dedication and commitment. The advent of COVID-19 upped the difficulty of the game by...

Tik tok and Reels business marketing

Instagram Reels vs TikTok: Marketing Overview [2021]

A moose cooling off with someone’s sprinklers. An ice bucket challenge. The latest trending dance moves. Or my personal favorite: cats versus an invisible wall. Watching videos online has become an everyday norm. A quick glance at our device turns into a two-hour expedition down an infamous rabbit hole.  From gen z to millennials to...

Customer Success

Catching up with Rosie Roca VP of Customer Success, SMB Essentials, at Salesforce

Ramon caught up with Rosie Roca, VP of Customer Success, SMB Essentials at Salesforce during the Dreamforce 2019 conference in San Francisco. Salesforce is CRM (customer relationship management) solution that many big businesses use to manage their prospects and customers and get a clear view of their pipeline, churn, and more. But Salesforce is...

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