Are you interested in the current state of women’s entrepreneurship? As a woman entrepreneur, I know that I face many challenges and concerns that distinguish my experience from a typical male entrepreneur. I use the term “typical” advisedly because I know that not everyone’s experience is the same, and I generally loathe to make sweeping generalizations...
After I graduated from college, my first job was a temp position bookkeeping for a small photographer’s management agency. On my first day at work, I was handed a column pad and a shoebox full of receipts and told, do something with this. I examined the hand-written spreadsheet, got acquainted with the categories, and...
So you have the passion but now you need to sell your products. While having a physical storefront may be your first thought, an online store gives you a wider audience, and that helps increase sales. While a business may have an online presence via social media, those spaces exist for promotion, not for...
In the entrepreneurial world, no one knows the hustle better than artists, including writers, like myself. Solopreneurs to the max, we must simultaneously nurture our creative vision while navigating the world of promotion. We must be in charge of creating a product as well as selling it, activities that can certainly feel at odds with one...
Have you ever experienced truly exemplary customer service? I bet you’ve never forgotten it if you have. But of all the hundreds of customer service transactions you experience every year, have you ever considered why a particular instance should be quite so distinctive? Chances are, it’s because the customer service representative you were dealing with...
Of everything that we can do to boost our bottom lines, raising prices tops the list. The book Price Yourself Right references two different studies that confirm this. In both studies, different changes—price increases, supplier expense decreases, and overhead controls—were tested to see which had the greatest impact on the bottom line, and price...
With limited budgets, owners of small businesses tend to subscribe to the marketing motto of “the best things in life are free,” searching for tactics that allow them to attract customers with little or no money. Free marketing is good, and the point of this article is not to argue against it. However, we...
Like it or not, the way we use social media is changing, and Instagram knows this. The photo sharing network recently launched its most significant and talked-about new feature to date, Instagram Stories. This update allows users to share photos and videos in a slideshow format, which then disappear after 24 hours. Yes, you’re right,...
Are you a start-up business looking for a cost effective way of improving your packaging supplies? There are lots of ways you can cut cost through packaging and still have a great marketing strategy. The packaging of your products may be the factor that decides whether your business sinks or swims. If you are thinking...
How can you make sure that what your customer sees in-store makes them more likely to buy, rather than less? All five senses can have an effect on the manner in which we shop. Classical music, for example, leads shoppers to make more expensive purchases. The most important sense, however, is sight. Your customers utilize sight more...
