There's always a lot we can learn from big brands. Walmart, in a death fight with Amazon and other retailers is launching its Christmas and holiday marketing "now". It's not waiting until November. What about you? Should you start marketing to your customers NOW about their holiday shopping plans? The Wall Street Journal writes about it...
For years many have relied on Mailchimp for simple and feature rich email marketing. Over the years it has expanded to marketing automation. This week Mailchimp is expanding its marketing suite to include much more, including social posting, marketing calendar, targeting and websites. More and more companies are quickly moving away from being ONE...
I was recently listening to the Social Media Examiner podcast where Mike Stelzner, founder of SME was talking about the launch of his annual report on the state of social media marketing. The nutshell, from what I can remember, is as follows: Facebook use and overall advertising is declining. Sure, it's still being used...
From ActiveCampaign - ActiveCampaign a sales and marketing automation service for small businesses announced the general availability of Conversations, unlocking multichannel communications to influence the entire customer experience. Now, small businesses can seamlessly bring their Conversations into ActiveCampaign and leverage its industry-leading automations to create unique experiences for each customer. Conversations gives small businesses an easy...
The world of marketing is changing. Gone are the days of throwing huge budgets at traditional channels such as television and magazine ads, billboards at busy intersections or posters on public transit vehicles. It’s never been easier to market your brand, sell your product, or disrupt your industry on a small shoestring budget. From viral...
I recently looked at some of the tasks that I completed over the past week. I realize that I accomplished them in a quarter of the time that it would've taken me five years ago. I am more efficient due to new marketing automation technology available to me. Marketing automation tools have turned the digital...
Today I got my copy of Gary Vaynerchuk's latest book "Crushing It". It reminded me of the desperate journey of so many to "be like Gary" or some other digital celebrity. Sure Gary, Seth Godin and other digital celebrities have zillions of followers, deservedly. They've been hard at work providing great content, amazing value,...
We recently shared an article on the essentials of tradeshow marketing. It covered the basics that you need to think about when investing in a tradeshow – finding the right shows, strategy and goal setting, and what to think about for marketing materials. Today, we are going to dive deeper into some of the...
Experienced marketers know that customer engagement is crucial to achieving marketing success. In fact, in a recent marketing survey, 58% of marketers said that increasing customer engagement was their number one goal. However, the problem is that 44% of those same marketers also described increasing customer engagement as their number one challenge. So, what can you do...
Many businesses still view social and search advertising as separate and distinct marketing strategies. However, when businesses rely on only one marketing tactic, they are missing out on consumers who are in different phases of their buying journey. Consumers have different preferences for consuming information online, and data shows that a digital marketing approach...
