On the winding road to the revenue mountaintop, marketing teams often occupy the back seat while their sales counterparts drive. To accelerate the pace to the revenue peak, however, marketing teams need to climb to the front seat and take more control of the steering wheel. Marketing teams frequently drift to the “expense” side of...
Hosting a live event is one of the best ways to connect with your community at a heart level and also position yourself as a leader in your field. Once you've built enough traction that your audience is craving in-person experiences with you, inviting them to attend a conference has a powerful draw. But what...
If a picture is worth a thousand words, a video is worth a million. Video brings your company to life and allows you to humanize your business by putting a face with a name and showcasing a likable personality that people can relate to. After all, people buy from people they like. This is...
Many times small businesses lack the large teams and capital that big brands possess, which means strategic and creative marketing is essential. To successfully compete requires new approaches to meet ever-changing consumer behaviors, and staying up to date on the latest and most useful tactics and trends. Here are 10 small business marketing trends to...
Instagram has become one of the most popular, engaging, and well-designed applications available. Minimalistic, visually appealing, and full of highly-engaged users, Instagram can make a large impact on a business. With limited capabilities on the social platform, it’s up to marketers to get creative and find ways to grab the attention of their target...
Video marketing is a topic right now that many businesses and individuals seemed to be focused on. Unfortunately far too many are suggesting that doing a video for video's sake, or trying to leverage “viral videos” as a magic bullet, can grow their business. When I have conversations with people about video marketing, I’m brutally honest:...
My last "post" or "email" to you was about How to Do Twitter Chats to Reach Small Business Owners. Since I received so much positive response, about how helpful it was for you, I thought to write another bit of helpful information about how to organize events to reach small business owners. I've organized national tours...
There are dozens of mobile marketing trends set to make waves in 2016, but as much as you want to stay on top of what’s hot, it’s the mobile marketing mistakes that can impact your business in the worst way possible. If you’re running a B2B company, here are seven mistakes you want to...
Marketing is a process that involves more than just driving visitors to your website. It involves building a solid marketing machine comprised of different marketing tools, all of which work together to move people through your funnel from 'lead' to 'customer'. This involves: Turning visitors into leads by capturing their personal information (such as...
[content field="callout1" format="true" class="calloutwide"]If you’re like most people, you have a love-hate relationship with email. Over the years, it has become your pal, who you consult with daily and rely on to keep you up-to-date on business and personal matters. However, email can also sometimes seem like your enemy – a frustrating time-waster that...
