How familiar are you with the concept of subscription businesses? Many entrepreneurs are unaware of this intriguing lifestyle business example, that has experienced some significant growth as well. This perfect tongue twister (if you don’t believe me, try repeating the words “subscription business” as fast as possible for 4-5 times) also represents a rapidly...
With more than 3 billions users all over the world, social media has become one of the most dominant marketing platforms to grow your business. However, unless you measure the right social media KPIs & metrics, it will be difficult for you to figure out what’s working and what isn’t in your marketing strategy,...
Establishing your own business is an enthralling experience, wherein you can make your own rules, and unleash your full potential towards your own idea. Many people are lured by the idea of starting a business, but there are certain pitfalls that you need to overcome. Starting a new business requires careful planning and practicality, among...
Many businesses still view social and search advertising as separate and distinct marketing strategies. However, when businesses rely on only one marketing tactic, they are missing out on consumers who are in different phases of their buying journey. Consumers have different preferences for consuming information online, and data shows that a digital marketing approach...
While digital marketing elements like video content and influencer marketing are getting a lot of buzz these days, ultimately, building trust remains a crucial element for brands to elicit the engagement they aspire for. This is why tapping micro-influencers, with their smaller number of followers but higher rates of engagement are on the rise. But...
If I hadn’t made one massive mistake when I owned my own company, I’d probably still be doing it. In fact, I’d like to think I’d be doing really well at it. But I fell into the same trap that so many other startup entrepreneurs stumble into – I tried to be like everyone...
You might start off by asking yourself what graphic design even is, or if it’s even important. You might think that it’s just how something looks, and end there. But it’s far more than just the visual component of an app or a website. Advances in tech and societal trends have equal weight in...
More often than not, when a business function becomes a distraction from an organization’s core business, entrepreneurs and business managers often ask the question: “Should we outsource it?” This is a question that mostly applies to your non-core business functions such as data entry, email handling, document processing, IT services, accounting, payroll etc. However, making the...
For many, cyber breaches are considered to be the big bad wolf. Do a quick Google search for “business security” and you’ll find endless lists of how-to articles that plot out steps for evading hackers and preventing data breeches. And while digital security measures matter for small businesses, physical security threats can just as...
Let’s start with this: while “sponsoring foreign workers” is perhaps the most incendiary phrase in the political vocabulary right now, the fact remains that across the country tens of thousands of employers each year look outside the U.S. for permanent and temporary workers. And believe it or not, in most cases this is a very...
