subscription business

How To Start and Grow Your Subscription Business

How familiar are you with the concept of subscription businesses? Many entrepreneurs are unaware of this intriguing lifestyle business example, that has experienced some significant growth as well. This perfect tongue twister (if you don’t believe me, try repeating the words “subscription business” as fast as possible for 4-5 times) also represents a rapidly...

7 Social Media KPIs Every Business Must Track

With more than 3 billions users all over the world, social media has become one of the most dominant marketing platforms to grow your business. However, unless you measure the right social media KPIs & metrics, it will be difficult for you to figure out what’s working and what isn’t in your marketing strategy,...

You’ve Hired the Wrong Person — What Now?

You can learn a lot about a new hire during onboarding — including that you perhaps should not have hired them in the first place. There are people who look good on paper and say all the right things in interviews, but sometimes the only way to reveal a person’s true work ethic is...

Combine Search and Social for Marketing Impact

Many businesses still view social and search advertising as separate and distinct marketing strategies. However, when businesses rely on only one marketing tactic, they are missing out on consumers who are in different phases of their buying journey. Consumers have different preferences for consuming information online, and data shows that a digital marketing approach...

Why Employee Advocacy can be Your Next Big Marketing Campaign

While digital marketing elements like video content and influencer marketing are getting a lot of buzz these days, ultimately, building trust remains a crucial element for brands to elicit the engagement they aspire for. This is why tapping micro-influencers, with their smaller number of followers but higher rates of engagement are on the rise. But...

competition

Stand Out from the Competition

If I hadn’t made one massive mistake when I owned my own company, I’d probably still be doing it. In fact, I’d like to think I’d be doing really well at it. But I fell into the same trap that so many other startup entrepreneurs stumble into – I tried to be like everyone...

finance

How to Determine Your Outsourcing Cost

More often than not, when a business function becomes a distraction from an organization’s core business, entrepreneurs and business managers often ask the question: “Should we outsource it?” This is a question that mostly applies to your non-core business functions such as data entry, email handling, document processing, IT services, accounting, payroll etc. However, making the...

Physical Security – Securing Your Business From Old Fashioned Theft and Vandals

For many, cyber breaches are considered to be the big bad wolf. Do a quick Google search for “business security” and you’ll find endless lists of how-to articles that plot out steps for evading hackers and preventing data breeches. And while digital security measures matter for small businesses, physical security threats can just as...