The wait is over! Smart Hustle Marketing Conference 2021 is scheduled to go live on March 10, 2021, 11 am-2 pm ET. Produced by renowned small business growth expert, Ramon Ray, Smart Hustle Marketing Conference revolves around a wide range of topics relevant to small business success. If you haven’t registered for the event,...
According to the Small Business Administration, there are over 30 million small businesses in America. It’s now easier than ever for entrepreneurs to open a business, but that also means there’s some stiff competition. Crafting your brand identity is so important. So, how can you use a personal brand to stand out from the sea...
In the effort to make businesses more efficient and accessible, many lose the personal touch and human element that customers crave. But having an online presence does not mean you have to lose touch with your customers. In a world of numbers and efficiencies, there is a lot of talk in the small business world...
YouTube—a great place to watch cute animal videos and get inside looks into all different types of tutorials. But you might have noticed more and more ads showing up before or during your videos. YouTube has become an advertising channel for businesses—marketers understand that they have your attention as you prepare to watch a...
Your business means the world to you. After investing so much effort, there is no way you want to go back or give up. The truth about the success is it’s not an overnight achievement, instead, it’s a continuous process that involve experiments, and learnings. Success is dependant on improvement. The days are gone...
Experienced marketers know that customer engagement is crucial to achieving marketing success. In fact, in a recent marketing survey, 58% of marketers said that increasing customer engagement was their number one goal. However, the problem is that 44% of those same marketers also described increasing customer engagement as their number one challenge. So, what can you do...
Over the past few years I've used social media to generate hundreds of thousands of dollars of revenue each year. Social media is one of the most powerful tools that a small business owner can use to take YOUR business to the next level. Social media helps you build a tribe, connect with prospective customers,...
Competitiveness is at an all-time high thanks to the availability of the internet and direct access to consumers with minimal marketing costs. That being said, it is more important than ever to have a smart strategy to land yourself in front of your ideal audience and to secure them as life-long customers and brand enthusiasts....
I recently had the pleasure of speaking again with the Chief Marketing Officer of Brand Innovators, Ted Rubin, on the importance of building personal relationships in your social media channels, and what the concept of ROR (return on relationship) truly means. He offered up some insightful tips on making those digital connections and identifying the...
Businesses that fail are the ones that fail to spark an emotional connection with consumers. You can have the best product or service on the market but still fizzle out if you can’t elicit an impassioned response. What causes this fizzle is many different things, but mainly when businesses can't develop a brand with...
