business more personal

Customers Crave Connection: How to Make Your Business More Personal

In the effort to make businesses more efficient and accessible, many lose the personal touch and human element that customers crave. But having an online presence does not mean you have to lose touch with your customers.  In a world of numbers and efficiencies, there is a lot of talk in the small business world...

YouTube Advertising: Your Brand in Motion

YouTube Advertising: Your Brand in Motion

YouTube—a great place to watch cute animal videos and get inside looks into all different types of tutorials. But you might have noticed more and more ads showing up before or during your videos. YouTube has become an advertising channel for businesses—marketers understand that they have your attention as you prepare to watch a...

How to Grow Your Brand with a Data Driven Strategy

Your business means the world to you. After investing so much effort, there is no way you want to go back or give up. The truth about the success is it’s not an overnight achievement, instead, it’s a continuous process that involve experiments, and learnings. Success is dependant on improvement. The days are gone...

3 Digital Marketing Tools to Personalize Your Customer Engagement

Experienced marketers know that customer engagement is crucial to achieving marketing success. In fact, in a recent marketing survey, 58% of marketers said that increasing customer engagement was their number one goal. However, the problem is that 44% of those same marketers also described increasing customer engagement as their number one challenge. So, what can you do...

Social Media Marketing: Using Social Media To Generate Sales and Build Your Brand

Over the past few years I've used social media to generate hundreds of thousands of dollars of revenue each year. Social media is one of the most powerful tools that a small business owner can use to take YOUR business to the next level. Social media helps you build a tribe, connect with prospective customers,...

digital customer experience

3 Keys to Adding Personalization to the Digital Customer Experience

Competitiveness is at an all-time high thanks to the availability of the internet and direct access to consumers with minimal marketing costs. That being said, it is more important than ever to have a smart strategy to land yourself in front of your ideal audience and to secure them as life-long customers and brand enthusiasts....

Ted Rubin

Ted Rubin’s Advice On Building Personal Relationships Through Social Media

I recently had the pleasure of speaking again with the Chief Marketing Officer of Brand Innovators, Ted Rubin, on the importance of building personal relationships in your social media channels, and what the concept of ROR (return on relationship) truly means. He offered up some insightful tips on making those digital connections and identifying the...

Developing a One-of-a-Kind Brand James Hill and the Story of High Cotton

Developing a One-of-a-Kind Brand: James Hill and the Story of High Cotton

Several of our past Smart Hustle interview guests have spoken on the topic of developing a niche – not trying to be everything to everybody and instead focusing in on that one special thing that only you can offer. Of course, developing your one-of-a-kind brand is challenging, so I’m excited to share my recent...

Branding Your Biz – The Importance of Color & Design; An Interview with 99 Designs CMO Pam Weber

The Importance of Color and Design When Branding Your Business

99designs CMO Pam Webber Discusses the Importance of Color and Design When Branding Your Business As a small business, your marketing will only be as successful as your branding elements. These visual representations of your business (found on your logo, website, social media, business cards, and so on) communicate vital information about your business and also...

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