Customers Crave Connection: How to Make Your Business More PersonalKatherine Mines
In the effort to make businesses more efficient and accessible, many lose the personal touch and human element that customers crave. But having an online presence does not mean you have to lose touch with your customers.
In a world of numbers and efficiencies, there is a lot of talk in the small business world about automation. Automation can save precious time for business owners who are stretched thin. But, there is one thing that should not be entirely automated–interactions with your customers. Technology should be implemented to enhance the consumer-business owner relationship, not replace it.
Here are 5 ways, with and without technology, to make your business more personal:
Automation and personalization seem like oxymorons. But, when it comes to email, you can use automation to your advantage to make your email exchanges with customers more targeted and more personal. Customers in the Northwest don’t want to receive emails with details about Florida’s 80-degree weather in December. By using automated email segmenting, you can make your customers feel special while giving them information that is personalized and relevant.
Pick Up the Phone
Don’t you just hate it when you call a business and no one answers the phone? Me, too. Even more, if it bothers you, it definitely bothers your customers. But, as a small business owner, there is no way you have the time to sit at your desk all day waiting to answer customer calls. Luckily, our friends at Ruby can make answering the phone each and every time a customer calls a reality. They have a team of live virtual receptionists that can help busy business owners make business more personal for their customers.
Virtual receptionists answer calls on behalf of the businesses they serve. They’re trained, professional, real people that are available on-demand to represent you and your business over the phone. They do things like answering and transferring calls live, taking messages, scheduling appointments, handling FAQs, placing outbound calls on your behalf, and more.
Write It Out
In the age of email, there are few things more exciting than receiving a handwritten note via snail mail. There are so many opportunities to send a handwritten note to make your business more personal including (but not limited to because the options are truly endless!):
- To say “thank you”.
- To offer your congratulations.
- For a customer’s major milestone (anniversary, birthday, graduation, wedding…etc.) .
- To welcome them to your brand after their first purchase.
Open Up on Social Media
One surefire way to make your business more personal is to allow your customers to get to know the person behind the brand—you! Social media is a great platform on which to do this. Use the stories function on Facebook or Instagram to give your followers a glimpse into your business, or if you’re comfortable, your life. Getting a bit personal will build brand loyalty. Your customers aren’t just patronizing your business, they’re supporting you.
Customers want quick responses. One of the best ways to be available 24/7, without instant burnout, is with a live chat feature. The key to getting more personal with live chat is ensuring your customers talk to a real person, not a bot. This is another function you can delegate to our friends at Ruby. Their “US-based chat specialists are highly-trained to provide a stellar customer experience personalized for your unique business.”
PS - Want more attention, and more impact, and more sales for your business? We created a complete Personal Branding Framework for business owners just like you... get it here.