Analytics drives business insight in every company. It's essential to look at statistics to compare where you started from to where you are. Analytics will help you grow, but you need to use the right software to get the best data for your business. Robert Sullivan shares how Vector Solutions uses automation and analytics...
Surprisingly, email marketing is still relevant as one of the most effective tools in the digital arena. One might assume, in a world full of social media and ever-evolving platforms and apps, email marketing might have died years ago. However,as evident by the data, it is not going obsolete anywhere near soon. In this post,...
RECENT ARTICLES Thinking About In-stream Audio Advertising? Pandora Executive Shares Insights Sandeep Rathore2021-01-19T12:10:08-05:00Music streaming is poised to grow exponentially. According to Statista, user penetration for music streaming is expected to reach 40.1% in the US by 2025. Pandora, a music-streaming company, has around 58.50 million monthly active users. That said, running in-stream audio advertising should be...
When you think about small business marketing and automation by ActiveCampaign, a good insight can be had just by looking at your email inbox, says Maria Pergolino. The chief marketing officer says that there are emails that you're excited to read and ones that are just noise. The company is helping companies activate their entire...
Many of us business owners are quite familiar with with sending emails to our customers, email marketing. We're also very familiar with the need to post to social media. However, what about the customer experience. It's time to go beyond marketing as usual, even in these challenging times. Recently I spoke with Adam Johnson...
Mailchimp is one of the leading brands enabling businesses to get more customers and keep the ones they have. Mailchimp is best known as an email marketing company, but it now does so much more, including websites, marketing automation, CRM, advertising and more. Darcy Kurtz, VP of Product Marketing at Mailchimp shared with Ramon Ray...
For years many have relied on Mailchimp for simple and feature rich email marketing. Over the years it has expanded to marketing automation. This week Mailchimp is expanding its marketing suite to include much more, including social posting, marketing calendar, targeting and websites. More and more companies are quickly moving away from being ONE...
I was recently listening to the Social Media Examiner podcast where Mike Stelzner, founder of SME was talking about the launch of his annual report on the state of social media marketing. The nutshell, from what I can remember, is as follows: Facebook use and overall advertising is declining. Sure, it's still being used...
From ActiveCampaign - ActiveCampaign a sales and marketing automation service for small businesses announced the general availability of Conversations, unlocking multichannel communications to influence the entire customer experience. Now, small businesses can seamlessly bring their Conversations into ActiveCampaign and leverage its industry-leading automations to create unique experiences for each customer. Conversations gives small businesses an easy...
Remember when the iPhone was introduced ten years ago? Over oohs and ahhs, Apple founder Steve Jobs promised us it would revolutionize the business world—and it has. Now it feels like a new technology comes out every day that promises to help companies improve efficiency, but how do you know it’s the right fit—and...
