3 Digital Marketing Tools to Personalize Your Customer Engagement

Experienced marketers know that customer engagement is crucial to achieving marketing success. In fact, in a recent marketing survey, 58% of marketers said that increasing customer engagement was their number one goal. However, the problem is that 44% of those same marketers also described increasing customer engagement as their number one challenge. So, what can you do...

mother ship marketing

Sales Isn’t the Mother Ship — Marketing Is Says Marcus Sheridan

On the winding road to the revenue mountaintop, marketing teams often occupy the back seat while their sales counterparts drive. To accelerate the pace to the revenue peak, however, marketing teams need to climb to the front seat and take more control of the steering wheel. Marketing teams frequently drift to the “expense” side of...

Turning Subscribers into Buyers: How Email Marketing Tools Stack Up

Turning Subscribers into Buyers: How Email Marketing Tools Stack Up

Have you recently invested money in a marketing campaign that fell flat? As any business owner is aware, in order for consumers to engage with and respond to your brand message, you must capture their attention with dynamic content. With unique personalization techniques, email marketing tools and templates allow clients to make bold statements...

Jamie Domenici - Salesforce Exec

Salesforce VP Shares 3 Pillars of Sales and Marketing Success: Find, Win, Keep Customers

I recently had the opportunity to sit down with Jamie Domenici, VP of Product and SMB Marketing for Salesforce, as she relayed to me the three important pillars of sales and marketing and how it relates to their software. When I asked her what defines a company as "winning," she had this to add: “The...

The Best Software & Tools to Grow Small Businesses

The Best Software & Tools to Grow Small Businesses Tips from Ramon Ray, founder, SmartHustle.com A small business owner is always on the lookout for ways to improve efficiencies and increase productivity. Putting the right systems in place is essential. When you’re working to start or grow your small business, leveraging the right systems, software and tools...

CRM software

Customer Relationship Management for Small Businesses: The Benefits of a CRM

What is CRM and why do you need it? CRM is a customer database to help you keep track of customer interactions with your business so you can serve them better. CRM stands for "customer relationship management" CRM helps you follow up with potential customers. The lack of follow up is one of the biggest reasons...

Thank You Sign

 You've taken one step toward using marketing automation to Grow Your Solo business. The next step is to add this event to your calendar:  Add to Calendar Tired of Growing Alone?Confused? In Doubt? "Grow Your Solo" is the new playbook (ebook) to help YOU grow your solo business.Let your business serve you and provide you the life you want...

holiday season sales

Navigating Potential Speed Bumps This Holiday Season

While small businesses deal with the uncertainty that comes with a worldwide pandemic and continued shipping delays combined with labor shortages, the 2021 holiday season promises to be like no other. As a small business owner, this means there are more challenges to growing holiday season sales than ever before. And it can feel...