marketing automation tips

Digital Marketing and Marketing Automation Tips and Best Practices Tyler Garns

Many small business owners I encounter tell me that digital marketing and marketing automation are two areas that completely evade them. Sure they are doing what they can, but for so many, marketing isn't their forte, and hiring a marketing expert is often times outside their budget. So, what's a small business owner to...

marketing automation

Cleaning Company Founders On Marketing Automation, Marriage and Niche Marketing

Hamish and Lisa Macqueen own Cleancorp, a commercial cleaning business based in Sydney, Australia. They've been able to put not only the marketing but also many of their businesses processes on "auto-pilot" due to the power of marketing automation, using Infusionsoft software. In my recent interview with them,  Lisa and Hamish share their advice...

Ginger Siegel

Mastercard Exec On Black Female Founders and Digitization and Automation

Black female founders get some of the least funding for their business. Ginger Siegel, who heads Mastercard's small business in North America wants to change that. Her passion is authentic. Listen to our podcast here Smart Hustle Small Business Podcast · Digitize and Automate - Tips from Mastercard Exec Watch the video interview here Grants and Investments This "do...

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Top 20 Digital Marketing Trends You Can’t Ignore in 2021-2022

By Suresh Dawmani, a Social Media Manager with Wishup. Business scenarios are changing and growing more competitive post-Covid. As a result, the battle to win a customer's attention is just beginning to get interesting. Digital marketing has an advantage over other marketing channels due to its ease in reaching out to specific audiences. It is also...

how ai supports digital marketing

Digital Marketing: Can AI Give Your Business the Breathing Space It Needs?

By Wynn Corliss, Chief Operating Officer at Metigy. Around the US, businesses are turning to digital marketing to connect with their increasingly digital audiences. Providing intimate access to customers, digital marketing, utilizing social media, offers a cost-effective way for brands to connect with consumers. With the rise of data-led marketing and artificial intelligence (AI) within digital...

business marketing

How to Change Business Owners’ Love-Hate Relationship with Marketing

By Zev Asch, Marketing & Business Growth Consultant Business owners need not be their company’s marketing experts. You trust your CPA to guide you on finances and your lawyer to advise on legal matters – marketing should not be an exception. Your role as a business owner is to create a vision, set goals and...

Lifecycle Marketing Made Easy: The Key to a Successful Business

Welcome to “Lifecycle Marketing Made Easy,” a conversation with Clate Mask, CEO and co-founder of KEAP. In this new series, Ramon and Clate will dive deeply into the topic of Lifecycle Marketing for small businesses. Lifecycle Marketing is a system that was created to take the stress out of building and growing a business...