marketing automation tips

Digital Marketing and Marketing Automation Tips and Best Practices from Infusionsoft Guru Tyler Garns

Many small business owners I encounter tell me that digital marketing and marketing automation are two areas that completely evade them. Sure they are doing what they can, but for so many, marketing isn't their forte, and hiring a marketing expert is often times outside their budget. So, what's a small business owner to...

marketing automation

Cleaning Company Founders Give Advice On Marketing Automation, Marriage and Niche Marketing

Hamish and Lisa Macqueen own Cleancorp, a commercial cleaning business based in Sydney, Australia. They've been able to put not only the marketing but also many of their businesses processes on "auto-pilot" due to the power of marketing automation, using Infusionsoft software. In my recent interview with them,  Lisa and Hamish share their advice...

business marketing

How to Change Business Owners’ Love-Hate Relationship with Marketing

By Zev Asch, Marketing & Business Growth Consultant Business owners need not be their company’s marketing experts. You trust your CPA to guide you on finances and your lawyer to advise on legal matters – marketing should not be an exception. Your role as a business owner is to create a vision, set goals and...

Lifecycle Marketing Made Easy: The Key to a Successful Business

Welcome to “Lifecycle Marketing Made Easy,” a conversation with Clate Mask, CEO and co-founder of KEAP. In this new series, Ramon and Clate will dive deeply into the topic of Lifecycle Marketing for small businesses. Lifecycle Marketing is a system that was created to take the stress out of building and growing a business...

video marketing

How To Use Video Marketing In Your Business

How To Use Video Marketing In Your Business Tips from Ramon Ray, founder, SmartHustle.com Video marketing for business is powerful. I’ve been leveraging the power of video for many years. Over and over and over again, people ask me, “Ramon, how have you been successful in your business.” Or I’m often told, “Ramon, we see you everywhere.” Video...

Robert Sullivan with Vector Solutions

How Vector Solutions Serves Clients through Automation

Analytics drives business insight in every company. It's essential to look at statistics to compare where you started from to where you are. Analytics will help you grow, but you need to use the right software to get the best data for your business. Robert Sullivan shares how Vector Solutions uses automation and analytics...

How to Increase Sales using Email Marketing (YES!)

Surprisingly, email marketing is still relevant as one of the most effective tools in the digital arena. One might assume, in a world full of social media and ever-evolving platforms and apps, email marketing might have died years ago. However,as evident by the data, it is not going obsolete anywhere near soon. In this post,...

Marketing

RECENT ARTICLES Thinking About In-stream Audio Advertising? Pandora Executive Shares Insights Sandeep Rathore2021-01-19T12:10:08-05:00Music streaming is poised to grow exponentially. According to Statista, user penetration for music streaming is expected to reach 40.1% in the US by 2025. Pandora, a music-streaming company, has around 58.50 million monthly active users. That said, running in-stream audio advertising should be...

Maria Pergolino

When To Scale and Automate Your Small Business Marketing (but Remain Personable)

When you think about small business marketing and automation by ActiveCampaign, a good insight can be had just by looking at your email inbox, says Maria Pergolino. The chief marketing officer says that there are emails that you're excited to read and ones that are just noise. The company is helping companies activate their entire...

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