I recently looked at some of the tasks that I completed over the past week. I realize that I accomplished them in a quarter of the time that it would've taken me five years ago. I am more efficient due to new marketing automation technology available to me. Marketing automation tools have turned the digital...
Many small business owners I encounter tell me that digital marketing and marketing automation are two areas that completely evade them. Sure they are doing what they can, but for so many, marketing isn't their forte, and hiring a marketing expert is often times outside their budget. So, what's a small business owner to...
Hamish and Lisa Macqueen own Cleancorp, a commercial cleaning business based in Sydney, Australia. They've been able to put not only the marketing but also many of their businesses processes on "auto-pilot" due to the power of marketing automation, using Infusionsoft software. In my recent interview with them, Lisa and Hamish share their advice...
Black female founders get some of the least funding for their business. Ginger Siegel, who heads Mastercard's small business in North America wants to change that. Her passion is authentic. Listen to our podcast here Smart Hustle Small Business Podcast · Digitize and Automate - Tips from Mastercard Exec Watch the video interview here Grants and Investments This "do...
Customer Relationship Management for Small Businesses: The Benefits of a CRM What is CRM and why do you need it? CRM is a customer database to help you keep track of customer interactions with your business so you can serve them better. CRM stands for "customer relationship management" CRM helps you follow up with potential customers. The...
By Suresh Dawmani, a Social Media Manager with Wishup. Business scenarios are changing and growing more competitive post-Covid. As a result, the battle to win a customer's attention is just beginning to get interesting. Digital marketing has an advantage over other marketing channels due to its ease in reaching out to specific audiences. It is also...
By Wynn Corliss, Chief Operating Officer at Metigy. Around the US, businesses are turning to digital marketing to connect with their increasingly digital audiences. Providing intimate access to customers, digital marketing, utilizing social media, offers a cost-effective way for brands to connect with consumers. With the rise of data-led marketing and artificial intelligence (AI) within digital...
By Zev Asch, Marketing & Business Growth Consultant Business owners need not be their company’s marketing experts. You trust your CPA to guide you on finances and your lawyer to advise on legal matters – marketing should not be an exception. Your role as a business owner is to create a vision, set goals and...
Welcome to “Lifecycle Marketing Made Easy,” a conversation with Clate Mask, CEO and co-founder of KEAP. In this new series, Ramon and Clate will dive deeply into the topic of Lifecycle Marketing for small businesses. Lifecycle Marketing is a system that was created to take the stress out of building and growing a business...
Video Marketing for Small Business Owners - Tips & Strategies Tips from Ramon Ray, founder, SmartHustle.com Video marketing for business is powerful. I’ve been leveraging the power of video for many years. Over and over and over again, people ask me, “Ramon, how have you been successful in your business.” Or I’m often told, “Ramon, we see...
