RECENT ARTICLES

Better Customer Loyalty Programs Through a POS System

  SmartHustle Podcast with Ramon Ray · Better Customer Loyalty Through a POS System Lazy Bean Cafe understood what it needed to keep the doors open and run a successful business: customer loyalty. Nothing beats consistent, habitual customers. The one that comes in for their coffee every day will help you get a consistent base of...

data security

Twitter Hack Shows Many Hackers Appear Sweet and Nice. Be Wary.

WSJ reports that hackers "broke" into Twitter's security by some simple, but effective, social engineering. Sometimes people call one person, "sweet talk them" and get a bit of information. They use that information to get to the next person and get high level access. When you get a phone call asking for information, any information,...

scaling small business

How Viper Imaging Found Support to Scale a Small Business During COVID-19

Viper Imaging is a leading supplier of FLIR Thermal Imaging Cameras. They offer both customized and out-of-the-box solutions designed to monitor temperature in processes at industrial complexes and factories. It just so happens that this technology is now highly desired — with fever being one of the more commonly seen symptoms of COVID-19, being...

How to Train Your Team in Better Analytics

How Zoho Is Making AI A Seamless and a Powerful Part of Your Business

At last week's annual ZohoDay, we heard from Zoho evangelists on how AI is an critical part of Zoho's efforts to make it products and therefore the day to day lives of its customers more productive and smarter. Oftentimes, we hear of AI as something that very big companies are using, creating and deploying. But...

Accidental Entrepreneur. Fitness Instructor Launches Her First Business

Reluctant business owners are my favorite. They didn't wake up one day with a plan and take 6 months perfecting and planning things. Nope. Circumstances, often outside of their control caused them to decide to start a business. Michelle Spurlock, founder of Upside Aerial Arts and Fitness is one such business owner, where she teaches...

e-commerce

7 Things You Need for a Successful E-Commerce Business (And How Fiverr Can Deliver)

E-commerce is booming. You can even do your grocery shopping online. If there was ever a time to jump on the e-commerce bandwagon, it’s now and doing so just got even easier. A successful e-commerce business can take many forms. Businesses are selling their products on platforms like Amazon, Etsy, Shopify, and more with...

reports

Julian Love on Reports and Making an Impact in Your Business and Your Community

Ramon Ray caught up with Julian Love, the Chief Business Officer for St. HOPE at NetSuite’s SuiteConnect. St. HOPE is an organization, a family of nonprofits that focus on revitalizing Oak Park, Sacramento through public education and economic development. They run a K-12 charter school network, a real estate portfolio, and they invest in...