RECENT ARTICLES

small business ad strategy

3 Ways Your Small Business Ad Strategy is Impacted by Apple’s Privacy Update

By James Munnerlyn, President and Co-Founder of Blip Billboards. Apple is going full throttle with its privacy measures for users with its recent release of iOS 15. But what does this mean for SMBs? What does this mean for your business? Digital ads (particularly on social media platforms owned by Facebook) are now more expensive...

How Digital Workflows Help Small Biz Owners Win

How Digital Workflows Help Small Biz Owners Win

For some small businesses, adding technology has been a necessity due to the dwindling workforce. For others, it was all about complying with social distancing guidelines with digital workflows that keep patrons feeling safe. While some just leaned into the cool factor in an effort to wow their customers. All good reasons. All effective in...

how ai supports digital marketing

Digital Marketing: Can AI Give Your Business the Breathing Space It Needs?

By Wynn Corliss, Chief Operating Officer at Metigy. Around the US, businesses are turning to digital marketing to connect with their increasingly digital audiences. Providing intimate access to customers, digital marketing, utilizing social media, offers a cost-effective way for brands to connect with consumers. With the rise of data-led marketing and artificial intelligence (AI) within digital...

problems with slack_image

Slack: The Green Light Isn’t an Indicator of Productivity

By Jenn Fulmer, a content writer for TechnologyAdvice, IT Business Edge, and Baseline There are problems with Slack green light or any other tool like Microsoft Teams if use them to measure your employee's productivity. If employees constantly worry about keeping their green light on, they can’t focus on their actual work. Many managers are worried...

Strategic Technology

Why Strategic IT Should be at the Top of Every Executive’s Priority List

By Julia Deien, Microsoft Certified Professional and Jason Gotway, VSP5, VMTSP, VCP550 In 2020, 70% of United States employees worked remotely, teams and customers relied on virtual tools to communicate, and a dispersed workforce led to additional concerns about cybersecurity. The result has been not only an increased use of technology, but also a heightened awareness...

Technology investments

5 Worthy Tech Investments for Your Businesses

by Catherine Mitchell, VP of Product Development & Management at Cox Business Many small businesses’ efforts to adopt cutting-edge technology were on a slow trickle until the pandemic hit in first quarter 2020. However, COVID-19 opened the floodgates for companies adopting technological solutions that would help them survive tough times and set them up for...

better digital filing system

7 Steps to a Better Digital Filing System

Whether you’ve always had a digital filing system or went 100% digital as a result of the pandemic, your filing system is essential to your day-to-day work. However, like paper filing systems, digital filing systems need structure and ongoing organizing to be most effective. When was the last time you scanned through the folders...

Remote Work

How to Determine if Remote Work Is a Good Option for Your Team

Remote work is a method of working that allows employees to function outside a regular office setting. It is founded on the idea that work does not have to be completed in a certain location to be successful.  The COVID-19 pandemic upset the world’s economy causing major unprecedented changes. With that, employers and businesses had...

Robert Sullivan with Vector Solutions

How Vector Solutions Serves Clients through Automation

Analytics drives business insight in every company. It's essential to look at statistics to compare where you started from to where you are. Analytics will help you grow, but you need to use the right software to get the best data for your business. Robert Sullivan shares how Vector Solutions uses automation and analytics...

Why Accountants Are Critical for Small Business Success

Nowadays, technology plays a huge role in being able to run a business. And with so many people managing their businesses from home, these new technology solutions are needed more than ever. Stone DeSouza is the leader of the small business segment for Sage in the US. He was leading the accounting channel for two...

How AT&T is Supporting Small Businesses

Chris Donan works for AT&T Business as the VP of Business Sales. His job is to serve small, medium-sized businesses across the United States. He has the responsibility of leading and working alongside 1,300 solutions and technology specialists that work directly with small businesses. They also support their needs through the COVID-19 crisis. Small...

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