A question I'm often asked is, "how can I use video in my business if I don't like how I look". At today's Small Business Administration (SBA) New York City Social Media Workshop, which Ramon Ray keynoted, he was asked this question by an attendee. He was sharing on the importance of video and how it...
Everyone in the New York area knows the Modell's iconic brand. It's where you go to get every kind of sports and athletic wear you need. Like many retailers, Modell's future was (and is) challenged by Amazon and shifting consumer purchase buying patterns. The Wall Street Journal reports that then Modell's hired a company to...
Trena Little is a YouTube Strategist whose mission is helping you create the right videos and getting them in front of the right people who are going to hire you. She says just throwing any video up isn’t going to get you a good return on investment. Trena’s been tackling YouTube strategy for a...
One of the pleasures I have in traveling the country speaking to thousands of business owners is hearing many of their challenges. Of course the desire to get more customers and keep the ones they already having buy more is ONE big challenge. However, I also hear from business owners who are FRUSTRATED in growing their...
Creating videos for your business is easier than ever before. Even if the extent of your video recording experience is through your personal Instagram or Facebook, you already have the knowledge and tools needed to make quality, engaging content. The power of video extends beyond social media. It can completely transform your relationships with your...
The use of video for small businesses can change the way that a company thrives and even succeeds. At the very least, the introduction of video enhancement can improve the quality of advertisement and marketing on behalf of a company. We sat down with Jason Hsiao, Co-founder of Animoto, to find out the tricks...
https://www.youtube.com/watch?v=UJ-iE3uDH-k I am so overjoyed to have been able to sit down with Antonio Brown owner of men’s fashion brand LXIII. Our conversation was literally food for my soul, we discussed everything from walking in faith, making sure your actions align with the life you want to live and tapping into your POWER. With no formal...
Instagram is now allowing long form video, through IGTV it's new app. Instead of one minute video, all 1 billion of us can now do 10 minute video or even longer for many creators. This sounds good. But here's why it's bad. The one minute video limit on Instagram has helped many of us to be...
Haley's Cakes and Cookies uses viral video as one part of their marketing strategy to get customers and potential customers interested in buying from them. Video is a POWERFUL way to personalize your brand, build excitement and increase engagement. We caught up at SXSW in Austin, Texas as part of Intuit @ SXSW. Check out the...
If providing excellent communication isn’t always at the forefront of your mind, as a small business owner, it should be. Strong customer communication builds strong relationships. It’s a crucial key to success for every business. Take a look at these five strategies you can implement to improve your communication with customers today. 1. Make communication a...
