Every Business Owner is a Marketer – Says Art Studio OwnerRamon Ray
Hannah Perry shares her journey going to her first big digital marketing conference, Traffic and Conversion Summit. Hannah owns The Giggling Pig Art and Party Studio and shares her journey of success (and challenges) on the Smart Hustle Podcast.
Hannah Perry attended her first marketing conference. While it was more targeted to marketing teams, she shared what she learned as a business owner running the show by herself.
One thing that resonated most with Hannah was the idea that your joy and purpose should fuel your efforts. Many entrepreneurs try to do the “right” marketing things because it’s what everyone else is doing.
Hannah is in tune with what marketing efforts felt like a good fit for her, and she encourages other entrepreneurs to do the same. You can’t force something if your heart isn’t in it. You have to be genuine and true to yourself.
Telling Your Story
One way that all entrepreneurs can market their business genuinely is by sharing your story. People see your business and love your business, but the only way they can really connect is by knowing your why.
When people hear your story, they may find a little piece of it that they really connect to. It helps them understand you and your brand better. Hannah admits that this is something she can do a better job of.
Hannah strives to draw the line between being vulnerable and oversharing. She prefers to keep her private life private instead of oversharing on social media. She encourages other entrepreneurs to do what feels right to them.
Marketing in Action
Hannah offers in-studio art classes as well as art boxes to complete from home. Before chatting about marketing, Hannah talked about how she marketed an increase in prices to her loyal customers.
Every year, her studio hosts a family fun day where they offer discounts that are good for the rest of the year. This year was different because instead of offering discounts, customers were able to buy before prices increased later on for the first time since opening The Giggly Pig.
Hannah said people really showed up. They bought kits and classes at the discounted specials. Here’s how Hannah communicated with her customers:
- Told customers in person
- Added it to our website
- Put it in our newsletter
She said she didn’t try to add any fluff, she was just honest. The COVID-19 pandemic was part of the impact, but it also came down to rent increases and more expensive supplies. She didn’t hear anything negative at all and she knew that it came down to increasing prices or risking closing their doors.
The Pressure to Add Value
You may feel pressure to add value when you increase prices. Chances are, you’re increasing prices because you have to. Yes, you want to add value for your customers. But instead of only adding value when you increase prices, look for ways to constantly evolve your business.
When you’re always adding value and going above and beyond for customers, price increases don’t hurt as much. Your customers see and appreciate the effort you put into making their experience exceptional.
All small business owners are marketers. Even when you hire graphic designers or marketing agencies, you still have to hold the torch for your brand at the end of the day. While Hannah doesn’t identify herself as a marketer, her first marketing conference helped her to see how much marketing is integrated into what she does.
This was her first marketing conference and she says she will definitely go back again in the future. She found so much value in stepping out of her comfort zone and learning more about marketing. She hopes that other entrepreneurs will do the same by learning more about niche areas of their business operations.