Many businesses still view social and search advertising as separate and distinct marketing strategies. However, when businesses rely on only one marketing tactic, they are missing out on consumers who are in different phases of their buying journey. Consumers have different preferences for consuming information online, and data shows that a digital marketing approach...
Mobile apps don’t often get as much play as other marketing platforms because, well, there’s the technical know-how required to build one as well as the cost. But after talking to Jay B, founder of Texas Humor, and Casey from Shopgate about how they worked to create the app for Texas Humor, it may...
When you think of serial entrepreneurship, you most likely think of individuals who launch business after business, logically working their way up from one company to the next. However, there are some who have taken a less traditional approach to entrepreneurship and still found themselves going toe-to-toe with those that stayed on the well-beaten...
In the entrepreneurial world, no one knows the hustle better than artists, including writers, like myself. Solopreneurs to the max, we must simultaneously nurture our creative vision while navigating the world of promotion. We must be in charge of creating a product as well as selling it, activities that can certainly feel at odds with one...
[content field="callout1" format="true" class="calloutwide"] Local Brick and Mortar Retail Locations Everyday consumers fire up their mobile or desktop browsers and search for local businesses, restaurants, hours if operation, nearby stores with products in stock, entertainment. The findings of this Google, Ipsos MediaCT and Purchased® study of local consumer search behavior indicate that consumers who conduct local searches show...
[content field="callout1" format="true" class="calloutwide"] This week on Ignition, Sally Hogshead, NY Time Best Selling Author and expert in branding and personality, joins Ellis and Ramon to share her advice on how to become an industry leader by differentiating yourself in your business. This is box titleQuestion of the Week: I’m a woman and I run and teach...
[content field="callout1" format="true" class="calloutwide"] For small businesses and entrepreneurs it takes time to develop your business to a point where you have enough of a cushion to have a marketing budget. Until your business reaches that point, marketing is often put on the back burner to be dealt with later. So what do you do when...
[content field="callout1" format="true" class="calloutwide"] Networking can be a double edged sword for entrepreneurs and small business owners. On the one hand, it can be a great way to make connections and open new doors for your business. However, on the other hand it can be extremely frustrating and intimidating, especially for individuals who are more introverted...
[content field="callout1" format="true" class="calloutwide"] How Americans (and the rest of world, which is quickly catching up) interact with technology is a remarkable transformation, circa 2014. According to a ComScore release, mobile app usage has exploded, leading online publishers are posting revenues that should shame traditional print industry, and traditional TV ratings saw pronounced declines with...
[content field="callout1" format="true" class="calloutwide"] More businesses and entrepreneurs are beginning to see the advantage of adopting various technologies to help take care of tasks that they used to spend a lot of time and resources managing. While we are accelerating the rate at which we adopt software, there are those who still worry that we might...
