[content field="callout1" format="true" class="calloutwide"] As many entrepreneurs know, social media plays such an important role when it comes to marketing for your business. With so many different platforms to choose from and a limitless amount of audiences to target, the number of possibilities on social media are endless. So how do entrepreneurs know where to start? ...
[content field="callout1" format="true" class="calloutwide"] In order to survive in business, you need customers. How you get your customers – and how long you keep them – can directly determine your profitability. While it seems to be pretty straight forward, customer acquisition isn’t that simple. Especially not with all of the assumptions, myths and wrong pathways...
Learn How to Market from Your Smartphone What You Need to Know about Google’s Latest Marketing Tool - Primer Most small businesses see Google as an integral part of any marketing campaign. Since the company holds almost 68 percent of the search engine marketing share, the power of the social media platform is impossible to...
Is Content Really King When It Comes to Social Media? Our expert this issue is Bryan Kramer, a Social Business Strategist and CEO of PureMatter, where he’s led his agency to consistent growth over the last 10 years, ranking as one of Silicon Valley’s fastest-growing private companies by the Silicon Valley Business Journal. Community Q: Everyone says when it...
App-etite for Success College pals Joshua Tucker and Keith Shields didn't know how to build apps, but that didn't stop them from creating a successful app company. How do you get named the “Coolest College Startup of 2014” by Inc. Magazine? For Joshua Tucker and Keith Shields, cofounders of app creation company Applits, it’s all about...
4 Biggest Marketing Blunders of All Time In an era when marketing campaigns can be launched within minutes of conceptualization, it’s easy to make mistakes. But marketing blunders have been made throughout history. Before you post your next status update, take a look at these major marketing blunders as a reminder that your campaigns should...
I'm quite sure you're good at what you do. You get results for your clients. They like working with you and you them. It probably would even be fair to say that all of them need your services a great deal, otherwise they wouldn't be working with you. You went into business for a...
